Why Social Media Marketing?

To some marketers, Social Media Marketingis just a buzzword with no significant meaning. But there are those out there, who after noticing the benefits of SMM clearly suggest it to be one of the most important tools in the current day marketing. Although, many pundits suggest that this craze for Social Media Marketing would die out soon, but till that happens, marketers are spending nights thinking of how to make their Social Media appeal more powerful.




As per Hubspot, 92% of marketers out there thought that Social Media Marketing was important and 80% of them said that Social Media was able to increase the website clicks by 80%. Although, these statistics suggest an obvious potential in using Social Media as a marketing tool, but many marketers do not completely understand its benefits. Some very well-known but neglected benefits are compiled below:

1.     Inbound Traffic: With no use of social media, your inbound traffic is restricted to people who already know you or your brand and unless you are Apple or Adidas, not many would be familiar with you. Every media profile and each post that you make with a link to your company website may lead to 100’s of new visitors to your website. Not only will it be a mere increase in traffic, but it can lead to a massive increase in customers through lead generation. Digital Marketing 

2.     Marketing Costs: As per HubSpot, 84% marketers discovered that working for 6 hours per week on gives a significant increase in the traffic to your website. Advertisement options on Twitter and Facebook are also cheap, so you would always be within your budget.

3.     Customer Insights: With increased interactions on Social Media, your knowledge of your customer’s tastes and perceptions gets bigger. This indeed helps you in targeting them better.

4.     Brand Loyalty: Although of very uncommon knowledge, yet Social Media does lead to an increased Brand Loyalty. According to a research done by Convince and Convert, around 53% of customers who follow a brand remain loyal to it. 

Hence, Social Media Marketing gives a lot of opportunities only if you know how to use this tool effectively.  

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Why Should You Choose a Translation Agency?

A translation agency provides translation services. This term is often used interchangeably with translation company or localization agency. A translation agency provides translation services and manages translation projects for clients. Some translation agencies may also provide interpreters, multilingual desktop publishing (DTP) and other language related services such as website translation and software translation.



Reasons:-

·Efficient Work: You don’t have to take long-term risks of hiring employees, workflows, upfront investments as well as tools. Rather, you can leverage all your energies towards improving all kinds of products, services as well as your market shares. Through the help of professional linguists the work will become flexible as well as the output will be much faster compared to the in -house team deployed by any organisation.

·Consistency: The challenge of the language support consistency too can be managed with the help of the language translation firms. As a company, the employees and team will often change and leave thus creating a question of the calibre and performance of work. The consistency level is often different from one person to another person. In this case, one might find problems in the use of language. It will be very confusing for the customers to adapt the change.

·Language specialisation: Expertise in translating into and from one specific language. In a translation company there is a huge team of translators who are well versed in different languages and have significant experience of working with different languages and industries.

·Reliability: With translators you are dubious of the quality you will receive and you also have to go through a rigorous selection procedure to ensure you are picking the right person. This may require a huge investment in time and resources. Working with a translation agency is easier because you do not have to spend additional time searching for the right translator and you also do not have the uncertainty of the quality of work.

·         Saves Time and Offer Security: What is most important is the delivery of the projects on time. Through hiring a professional translation agency all your work will be carried out in proper time. As soon as the project is started these agencies will align their translators to work in coordination and deliver the work within the given deadlines.

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Public Relations in 2006 and Now

Businesses which are failed to impress target audiences should review their Marketing and Public Relations (PR) activities. The only thing constant in this world is ‘Change’ and PR is also changing rapidly with the ongoing advancements in the world of marketing and brand development. PR in 2016 is drastically different than the PR of 2006. That’s why, top PR agencies in India and abroad are making great efforts to revamp and re-engineer their services and work tactics.

Today social media is the high-speed vehicle for the digital PR that’s fuelled by super content and driven by the growth-hackers on a digital track, straight and break-free. Digital Marketing is the turning-point of public relations growth in the realm of unconventional marketing and branding. And, it is the power of content that pushes PR in both traditional and digital format. Strategic, interactive, stimulating, engaging, and effective content is the catalyst of every marketing campaign. Creative content rules the world and gone are the days when people were not annoyed by the clichés and uncreative jargons. Right from the birth of a brand to its growth and maturity, the content creator should be creative enough to weave the story of a brand. Story attracts people but boring details distract the target customers. Now PR agencies can create a buzz using all types of communication media and content types in a variety of media vehicles. 
Integrity in communication depicts strength and coordination and no doubt PR is heading towards the absolute integration of print, electronic and digital media. Hence, for a successful campaign there should be a uniformity in all the messages irrespective of the media or marketing vehicle. Whether it is the promotion of a brand on social media or participation of the same in an exhibition, its theme must remain same yet unique. In the nutshell, the content must have the freshness of ideas but it should be weaved very strategically that campaign on print media must support the campaign on social media or electronics.
The world is evolving at the speed of light, but there are many organisations still stuck in the traditional PR format for branding and image building. Yes, it is absolutely true that media relations play a vital role in effective PR propositions, but it is not the be all and end all of PR in the modern contest. Those who are recognising changes are benefiting from the revolutionized PR models in the digital age. The new model of PR is armed with right weapons of social media and mobile applications such as blogs, online forums, discussions, online gaming, video releases and many.

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Role of Public Relations in Business

In this insistent and zealous world each and every single individual is forging ahead to achieve success. Nobody would want to crawl in their self created shell and remain sluggish. Everyone loves to experience and learn new things. Business world of today is extremely competitive. Every organization is coming up with new ideas and they are trying to interact with as many people as they can. An organization not only aims at satisfying their existing consumer’s needs rather it aims to expand its horizon by introducing more and more new people.

Public relations analyses, identifies and evaluates the needs, wants and aspirations of the general public and thereby initiates their action which leads to the growth of an organization. PR brings an organization and general public relatively close to each other. It plays a prominent role in building healthy relationship between an organization and general public.

Public relations agencies are the one that stimulates and nurtures an organizations reputation. They publicize and promotes the company’s profile globally, which further unleashes the growth barriers and helps an organization to achieve success. A good PR agency communicates an authentic message between an organization and their clients and promotes them in a creative and innovative way.

Public relations are not just for large organization, it also benefits small organizations. They work hard to maintain a brand image of an organization in the domestic as well as international markets and build a strong trust with the target audience. They put in their efforts to bring success in organizations by implementing their creative skills.

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Role of Public Relations in Business

Role of Public Relations in Business

In this insistent and zealous world each and every single individual is forging ahead to achieve success. Nobody would want to crawl in their self created shell and remain sluggish. Everyone loves to experience and learn new things. Business world of today is extremely competitive. Every organization is coming up with new ideas and they are trying to interact with as many people as they can. An organization not only aims at satisfying their existing consumer’s needs rather it aims to expand its horizon by introducing more and more new people.

Public relations analyses, identifies and evaluates the needs, wants and aspirations of the general public and thereby initiates their action which leads to the growth of an organization. PR brings an organization and general public relatively close to each other. It plays a prominent role in building healthy relationship between an organization and general public.

Public relations agencies are the one that stimulates and nurtures an organizations reputation. They publicize and promotes the company’s profile globally, which further unleashes the growth barriers and helps an organization to achieve success. A good PR agency communicates an authentic message between an organization and their clients and promotes them in a creative and innovative way.

Public relations are not just for large organization, it also benefits small organizations. They work hard to maintain a brand image of an organization in the domestic as well as international markets and build a strong trust with the target audience. They put in their efforts to bring success in organizations by implementing their creative skills.

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Business World Seeks an Immense Importance of Translation in the International Trade

The world has been fragmented into 195 countries. Egalitarianism, Congeniality and Empathy, all are far-fetched things now. We need to restore these humane values for the sake of peace, prosperity and Progress. We need to convert miseries into mirth, threats into opportunities and restrictions into a blissful freedom. But, without global unity and harmony, we can just dream about a better world as we have been doing this for ages.

For consistent and productive relationships, a global organisation must have a receptive approach in the adaptation of resources and culture, be it the compliance of international business policies or the commencement of its services in a newly discovered market. For global companies, it is must to have – a multinational, multicultural and universal footprint in an organization. Due to whirling of the internet; international markets and small businesses have come relatively close to the small and large organizations.

Imagine a world where there are plentiful of languages but nobody can speak the second language. A world where the language sounds as an alien to others and the culture remains inert. Communication plays a vital role in sustaining vigorous relationships. In order to understand each other well, we need to get acquainted with the non-natives and their languages.

Professional translators owns a solution to this

An  effective communication is efficient. Professional translators can spread the message in a beautiful and creative way. They possess the intricate meanings of the language and provide productive means of communication. They have a strong knowledge of  both native and non- native language

Professional translators are ingenious they communicate the parallel message without any subversion or perversion. Their creative art is profoundly expressive in their work. They represent “unfeigned” messages.

It is through them that we can build healthy and sound relationships with other countries. They  help in  rapid growth of the business world  by communicating messages in a productive way and play a major role in economic growth and development. An organization will certainly entail professional translator to make their products and services familiar with non-native countries. This will help them to achieve growth in their respective firms and perpetuates globalized world.

Maintaining a long term relationship with translation agencies

We should maintain good relationships with translation agencies where we can find skilled translators who will help us to communicate with foreign countries. The professional translators convey the essence and the crux of the message and thereby make businesses and communications hassle free.

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PR Tips For 2016

The advancements in technology, rapid turnaround of information and big data have brought an exponential change in the way Public Relations work. And to stand out in the cut-throat competition, this is imperative for Public Relations agencies to quickly adapt to market changes. In preparation for a thriving 2016, here are 5 key tips PR experts should consider.


Social Media Power Not To Be Undervalued: Socialmedia marketing plays a crucial role in enhancing awareness of the brand. These days, all big brands are using social media to interact with their audience, drive traffic to their websites and promote their messages. Even a majority of social media users now prefers to connect with brands through social networking sites such as Facebook, Twitter.


Embrace A Better Content Marketing Strategy: All PR strategies will go in vain if you do not decide on content strategy. It is required that the content for press releases, social media, articles or blogs should be well-written, compelling and persuasive. Moreover, the value of optimized content should not be ignored as it affects the Google rankings.


Use Visual Storytelling:Incorporate a picture to deliver a message is a great way for a brand to tell a story. It has already proven that the press releases that contain images capture 80% more views than releases with just text. So, Public Relations experts should ensure that their content should not only sound good, but it needs to look good too.


Organize Calendar: Public Relations pros should collect and organize yearly calendars to make certain they’re positioning their clients and brands to receive maximum coverage. Jot down all major conferences or events where you’d like to pitch stories. It is advisable to pitch two or three months prior for the best chance of inclusion. Follow the submission guidelines as well as note down their deadlines on your calendar. 
Employ Measurement Tools:If you are monitoring your customers’ website, email and social media along with PR activities, it is inefficient to go to each site individually to collect information. Instead, you can use measurement tools to gather data regarding your social media efforts, website traffic in a dashboard. With the assistance of these tools, you can monitor what worked and what didn’t that eventually assist in refining strategies. The press release analytics help to know which of your releases were read the most and how you should craft your future releases to gain maximum exposure. Constantly measure your efforts or else you will lose fans or followers, and it will ultimately damage the significance of the community you are trying to build. 

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