The New Rules of PR
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Social Media has given giant sized MNCs and small SMEs an equal footing to compete in encouraging the buyers to purchase their respective products. People dislike being told, but enjoy being communicated to, and that is what brands are doing today. The… […] Read more
Public Relations is a very unknown profession. Although, it is very similar to advertising in its effect, yet Public Relations remain widely unknown. Public relations or PR is the art and the skill of persuading a third party which is generally the … […] Read more
Before the advent of the internet and social media, Public Relations (PR) was restricted to press releases and coverage of a corporate news/event in the print media and on Television. Now in 2016, PR is more about branding and image building than just … […] Read more
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A good PR strategy is dependent on a good experience and trusted instincts of your PR professionals. So, is there a need of data in building results driven PR strategy? Well, of course data is vital in any PR pitch. PR as a function has often been crit… […] Read more
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PR is not only about making your brand name get printed in the press; it is a complex process which numerous tools which involves a number of techniques that lead you to a successful PR strategy. The strategy formation involves a number of techniques t… […] Read more