There are times when even the largest brands are left all muddled up with the unpredictable behavior of the consumers. This can be understood with a simple short story of a business brand. A company dedicatedly runs the various ad campaigns to generate the huge traffic on its website. It hoped that every 4 out of 10 people would, at least, get converted into a customer. He spent a million dollars on it, but gets only a few thousand dollars business! What do you think about it? Do you think spending a million dollars on the expensive ad campaigns is […] Read more
Public Relations (PR) is the practice of developing communication between marketers and the target audience using all types of media vehicles such as print, Television and the internet. Public Relations (PR) for an organization or individual is nothing… […] Read more
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If you are a marketer and offering something to human consumers, then don’t forget to add humane elements in your brand because people are emotional for their possessions. We all know that it is ‘Emotion’ that differentiates a brand from a generic prod… […] Read more
Public Relations is no more restricted to coverage in the print media, it has experienced a paradigm shift after the advent of Digital Media.According to ‘The South Africa PR Landscape 2014 report’, Public Relations (PR) is facing tough challenges in t… […] Read more
Public Relations has changed dramatically after the birth of the internet or more precisely the advent of social media. A PR without covering the social media channels like Facebook, Twitter, LinkedIn and YouTube are considered useless in the recent time where people spent their most of leisure time in searching the things of their interest on the internet. The cumulative population of social media channels is much more than the total world population. From students to academicians and entrepreneurs to housewives all love to hang out in the digital world and exploring growth opportunities by interacting with the people across the globe. Hence, PR plays a vital role in both online and offline branding and promotional activities.
Getting the right coverage in the media is a difficult task, but PR people know very well that how to project a product or a person and pitch the media. A business quote to a by-line article and blog to interview they can add the client’s name or services in multiple ways. The size of the organisation and age of a person doesn’t bottleneck the PR activities. Things required in this context are clear vision and objectives, right strategies, relationship with the media and the right choice in finalising the PR agency. So, if you are looking for a PR agency hires one which is professional, known and credible in the market.
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Search Engine Optimization (SEO) is not going parallel to the Public Relations(PR) but in the last few years it is emerging as a branch of modern PR. In this revolutionary age of internet communication where brands are performing more convincingly onli… […] Read more
Although, Advertising, Promotions and Public Relations (PR) are three branches of Outbound Marketing, but PR is far different in terms of approach, style and scope. The result an organisation garners from PR activities stood long and creates cascading… […] Read more
It is not the end of 2014 but a beginning of new era that is more loud, visible and enlarged than ever before. The year was not an ordinary one, it was the year of Public Relations (PR). Whether it was the magnanimous opening of FIFA, swearing in of PM… […] Read more