Does Empathetic marketing worth all your time and resources?

There are times when even the largest brands are left all muddled up with the unpredictable behavior of the consumers. This can be understood with a simple short story of a business brand. A company dedicatedly runs the various ad campaigns to generate the huge traffic on its website. It hoped that every 4 out of 10 people would, at least, get converted into a customer. He spent a million dollars on it, but gets only a few thousand dollars business! What do you think about it? Do you think spending a million dollars on the expensive ad campaigns is […] Read more

Why Public Relations Is Better than Advertising

Why Public Relations Is Better than Advertising

Public Relations (PR) is the practice of developing communication between marketers and the target audience using all types of media vehicles such as print, Television and the internet. Public Relations (PR) for an organization or individual is nothing… […] Read more

Public Relations – What Exactly is It?

Public Relations – What Exactly is It?

The effectiveness of your organization does not matter if the people don’t aware of your business’s brand, successes or contributions. Effective public relationswork can enhance a company’s reputation and build its image in the mind of the target audience. A good public relations campaign highlights your products and services, educates and informs people about your brand and promotes the business as whole. It helps gain media exposure and deals with many stakeholders on behalf of the customer.
Though the goals of PR agencies and advertising agencies are same, to promote clients and make them successful, but the paths of creating awareness are extremely different. Unlike Advertising agency, a public relations agency increases public awareness of certain company, organization or individual without especially selling or promoting their products or services. PR agency is known as “free” or “earned” media that promote the companies and individuals via editorial page. It harnesses the power of print media, electronic media and online media to inform people about you, your company, your activities and your achievements. One of the advantages of PR over advertising is that it disseminates information about an organization through a third party, such as magazine or newspaper, which enhances people’s trust on the organization and its activities. Also, they often use embargo’s to ensure that the companies/organizations/ customers receive press from various outlets at the same time.
It’s a truth universally acknowledged, that people’s act generally based upon their perception of facts.  Thus, the primary aim of every PR agency is to create, control and influence people’s opinion because their perceptions will drive their decisions about whether they want to work with, shop with or support the organizations. Public Relation professionals work behind the scenes- they send information for media releases, courting journalists, identify the best way to reach the main client groups and audiences, draft speeches and arrange interviews to position their clients as positive role models.  
A good PR agency work also involves sharing general interest stories in different media channels, such as how you set up your company and it also educates people about your CSR activities.  PR also helps you to gain media exposure if you are planning to launch or re-launch your business or if you are organizing a promotional event. 
Therefore, public relations agency enhances the brand awareness of a company by communicating and building relationships with media persons and stakeholders, and makes a business more relevant in the public eye.

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Need of Integrated PR in the Digital Age

Public Relations is no more restricted to coverage in the print media, it has experienced a paradigm shift after the advent of Digital Media.According to ‘The South Africa PR Landscape 2014 report’, Public Relations (PR) is facing tough challenges in t… […] Read more

Imperative Elements Which Make PR a Must for Growing Businesses

Public Relations is science of image building and it is beyond business communication. The traditional PR was restricted to print media and television channels and media used to enjoy more freedom in choosing a story or covering an event. Several stori… […] Read more

Public Relations Is A Need NOT Publicity

Relationship unfolds opportunities, create friends, build trust and of course your reputation in the market. Relationship with the press and media is as important as with people and only a reputed Public Relations (PR) firm can improve your nexus with both media and your target audience. PR agencies play a vital role in converting unknown to known and product to brand. The information age is the era of PR for businesses, politics and people who want to make themselves recognised in the society and are willing to flash their pictures in the Page-3.
Businesses require investors and sponsors, writers sought after publishers and politicians want party tickets, PR help them all. Public Relations professionals work as an interface between marketer and media, they make strategic PR plans for the client, arrange press conferences, events and social gatherings, invite the media and disseminate news and press releases. Apart from traditional media, which comprise newspapers, televisions and FM channels there is an active role of digital media too, that is viably equipped with social media channels and Search Engine Optimization.

Public Relations has changed dramatically after the birth of the internet or more precisely the advent of social media. A PR without covering the social media channels like Facebook, Twitter, LinkedIn and YouTube are considered useless in the recent time where people spent their most of leisure time in searching the things of their interest on the internet. The cumulative population of social media channels is much more than the total world population. From students to academicians and entrepreneurs to housewives all love to hang out in the digital world and exploring growth opportunities by interacting with the people across the globe. Hence, PR plays a vital role in both online and offline branding and promotional activities.

Getting the right coverage in the media is a difficult task, but PR people know very well that how to project a product or a person and pitch the media. A business quote to a by-line article and blog to interview they can add the client’s name or services in multiple ways. The size of the organisation and age of a person doesn’t bottleneck the PR activities. Things required in this context are clear vision and objectives, right strategies, relationship with the media and the right choice in finalising the PR agency. So, if you are looking for a PR agency hires one which is professional,  known and credible in the market.   

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SEO Is Backing The Public Relations

Search Engine Optimization (SEO) is not going parallel to the Public Relations(PR) but in the last few years it is emerging as a branch of modern PR. In this revolutionary age of internet communication where brands are performing more convincingly onli… […] Read more