PR Tips For 2016

The advancements in technology, rapid turnaround of information and big data have brought an exponential change in the way Public Relations work. And to stand out in the cut-throat competition, this is imperative for Public Relations agencies to quickly adapt to market changes. In preparation for a thriving 2016, here are 5 key tips PR experts should consider.


Social Media Power Not To Be Undervalued: Socialmedia marketing plays a crucial role in enhancing awareness of the brand. These days, all big brands are using social media to interact with their audience, drive traffic to their websites and promote their messages. Even a majority of social media users now prefers to connect with brands through social networking sites such as Facebook, Twitter.


Embrace A Better Content Marketing Strategy: All PR strategies will go in vain if you do not decide on content strategy. It is required that the content for press releases, social media, articles or blogs should be well-written, compelling and persuasive. Moreover, the value of optimized content should not be ignored as it affects the Google rankings.


Use Visual Storytelling:Incorporate a picture to deliver a message is a great way for a brand to tell a story. It has already proven that the press releases that contain images capture 80% more views than releases with just text. So, Public Relations experts should ensure that their content should not only sound good, but it needs to look good too.


Organize Calendar: Public Relations pros should collect and organize yearly calendars to make certain they’re positioning their clients and brands to receive maximum coverage. Jot down all major conferences or events where you’d like to pitch stories. It is advisable to pitch two or three months prior for the best chance of inclusion. Follow the submission guidelines as well as note down their deadlines on your calendar. 
Employ Measurement Tools:If you are monitoring your customers’ website, email and social media along with PR activities, it is inefficient to go to each site individually to collect information. Instead, you can use measurement tools to gather data regarding your social media efforts, website traffic in a dashboard. With the assistance of these tools, you can monitor what worked and what didn’t that eventually assist in refining strategies. The press release analytics help to know which of your releases were read the most and how you should craft your future releases to gain maximum exposure. Constantly measure your efforts or else you will lose fans or followers, and it will ultimately damage the significance of the community you are trying to build. 

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PR Tips For 2016

The advancements in technology, rapid turnaround of information and big data have brought an exponential change in the way Public Relations work. And to stand out in the cut-throat competition, this is imperative for Public Relations agencies to quickly adapt to market changes. In preparation for a thriving 2016, here are 5 key tips PR experts should consider.


Social Media Power Not To Be Undervalued: Socialmedia marketing plays a crucial role in enhancing awareness of the brand. These days, all big brands are using social media to interact with their audience, drive traffic to their websites and promote their messages. Even a majority of social media users now prefers to connect with brands through social networking sites such as Facebook, Twitter.


Embrace A Better Content Marketing Strategy: All PR strategies will go in vain if you do not decide on content strategy. It is required that the content for press releases, social media, articles or blogs should be well-written, compelling and persuasive. Moreover, the value of optimized content should not be ignored as it affects the Google rankings.


Use Visual Storytelling:Incorporate a picture to deliver a message is a great way for a brand to tell a story. It has already proven that the press releases that contain images capture 80% more views than releases with just text. So, Public Relations experts should ensure that their content should not only sound good, but it needs to look good too.


Organize Calendar: Public Relations pros should collect and organize yearly calendars to make certain they’re positioning their clients and brands to receive maximum coverage. Jot down all major conferences or events where you’d like to pitch stories. It is advisable to pitch two or three months prior for the best chance of inclusion. Follow the submission guidelines as well as note down their deadlines on your calendar. 
Employ Measurement Tools:If you are monitoring your customers’ website, email and social media along with PR activities, it is inefficient to go to each site individually to collect information. Instead, you can use measurement tools to gather data regarding your social media efforts, website traffic in a dashboard. With the assistance of these tools, you can monitor what worked and what didn’t that eventually assist in refining strategies. The press release analytics help to know which of your releases were read the most and how you should craft your future releases to gain maximum exposure. Constantly measure your efforts or else you will lose fans or followers, and it will ultimately damage the significance of the community you are trying to build. 

[…] Read more

Businesses Should Adopt PR to Adapt Changes and Adept Branding

People assess an individual’s worth with appearance, apparels, apartment, automobile not with account or unseen wealth that is accumulating in the bank or equity market. Same applies to businesses, branding attracts target audience more than the balance sheet of a company, that’s why smart businesses never overlook Public Relations (PR) in today’s highly competitive world for effective branding and image building. In fact, PR is even more crucial for the enterprises than fund raising in the current scenario.

Recently, at ASEAN PR Excellence in Kuala Lumpur, Dr. Salleh Said Keruak, Minister of Communications and Multimedia – Malaysia throws light on the importance of PR in the following words, “Public Relations today have more dynamic roles in shaping reputation and a catalyst for sustainability. Depending on their priority and creativity, PR professionals will choose certain methods and tools to fulfil their duties. Some tend to be most adept at using the media and PR to achieve their objectives, others may use campaigns.

Businesses Want to Insure Sustainable Growth Must Adopt PR On Urgent Basis

Smart entrepreneurs and businesses hire PR agencies just not for promotion and marketing. PR for them is an investment which not only enhances brand image, but also creates massive business opportunities. Here, I will once again say that ‘Public Relations is a big need for today’s businesses, and it is the most effective way to leverage name, image and reputation of a brand.

Adapt Changing PR

Public Relations is no more restricted to coverage in the print media, it has experienced a paradigm shift after the advent of Digital Media. PR has changed dramatically after the birth of the internet or more precisely the advent of social media. A PR without Facebook, Twitter, LinkedIn and YouTube is considered useless in recent times. Therefore, equal focus should be given on traditional as well as digital media channels.

PR for Adept Branding

PR not only makes brand, but it also protects, saves and prevents a brand from various kinds of threats. Whether it is a communication failure or image crisis, PR saves a brand in all types of market contingencies. It connects marketers with the potential customers via effective use of integrated media and well planned branding strategies.  

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How to Boost Your Business through Social Media

Everyone might have heard the importance of social media for engaging customers, building brand awareness, strengthening online presence and driving revenue growth. Obviously, there is nothing better than social media that explicitly tells about customers’ exact needs and interests. It will not be an overstatement if we say it as a panacea for all businesses. However, social media marketing is all but worthless if it is not done right. Therefore, there is a need to understand how to leverage Twitter, Instagram, LinkedIn, Pinterest, Facebook, YouTube, and other social media platforms to effortlessly prospect for more clients.
Keep a few points in mind while running your social media campaign for positioning yourself as an expert in your domain:
https://theyellowcoincommunication.com/service/digital-marketing/
Know About Your Audience
Social media is all about content and marketing. Posting properly designed content promotes people to share. But to know what type of content is desirable and will be shared by the target audience, you can ask relevant questions to them about their needs and wants. It will help you learn more about your audience and then tailoring your market efforts toward them. Sharing quality content through social media is not only helpful to retain existing customers but also helps to find a whole new world of potential customers. 
Build Brand Image
Social media is an integral tool to increase your online presence and build the brand image. Among the millions of posts appearing on social media every day, there are a few that engage users. Therefore, it is advisable to use visual content that is eye catching and wonderfully illustrates the products and services you offer. Don’t forget to add your logo while posting high quality visual content. Also, regular posting and interacting with users help to create the brand image you want on the web. If you consistently share great content, your branding efforts are bound to pay off in the long-run.
Social Media Campaigns
Several businesses take help of social media paid campaigns to gain visibility and successfully generate leads. In an age of diminishing organic reach, paid advertisements have proven to be fruitful for building brand on social networking sites. Paid advertisements do not cost a lot and put your content in front of a broader audience in a very short period of time. 
Keep an Eye on Your Competitors
With the prevalence of social media, it has become easy to track competitors and know what they are doing. It helps to monitor how they are interacting and connecting with customers to promote their businesses. Moreover, you can know about the strategies they follow and the content they post to engage their customers. Also, it will assist you to find what content is getting the best responses from their followers. 
Improve Search Engine Optimization
These days search engines are smarter than ever before. The best thing is that most of the search engines take social media signals into account while displaying the search results. Therefore, one cannot overlook the social context in one’s entire SEO strategy. Creating and posting engaging content on your active social media platforms have a positive impact on search engine rankings. In fact, having massive numbers of active followers or connections on social mediaplatforms is another valuable way to improve your search rankings.

[…] Read more

How to Boost Your Business through Social Media

Everyone might have heard the importance of social media for engaging customers, building brand awareness, strengthening online presence and driving revenue growth. Obviously, there is nothing better than social media that explicitly tells about customers’ exact needs and interests. It will not be an overstatement if we say it as a panacea for all businesses. However, social media marketing is all but worthless if it is not done right. Therefore, there is a need to understand how to leverage Twitter, Instagram, LinkedIn, Pinterest, Facebook, YouTube, and other social media platforms to effortlessly prospect for more clients.
Keep a few points in mind while running your social media campaign for positioning yourself as an expert in your domain:
https://theyellowcoincommunication.com/service/digital-marketing/
Know About Your Audience
Social media is all about content and marketing. Posting properly designed content promotes people to share. But to know what type of content is desirable and will be shared by the target audience, you can ask relevant questions to them about their needs and wants. It will help you learn more about your audience and then tailoring your market efforts toward them. Sharing quality content through social media is not only helpful to retain existing customers but also helps to find a whole new world of potential customers. 
Build Brand Image
Social media is an integral tool to increase your online presence and build the brand image. Among the millions of posts appearing on social media every day, there are a few that engage users. Therefore, it is advisable to use visual content that is eye catching and wonderfully illustrates the products and services you offer. Don’t forget to add your logo while posting high quality visual content. Also, regular posting and interacting with users help to create the brand image you want on the web. If you consistently share great content, your branding efforts are bound to pay off in the long-run.
Social Media Campaigns
Several businesses take help of social media paid campaigns to gain visibility and successfully generate leads. In an age of diminishing organic reach, paid advertisements have proven to be fruitful for building brand on social networking sites. Paid advertisements do not cost a lot and put your content in front of a broader audience in a very short period of time. 
Keep an Eye on Your Competitors
With the prevalence of social media, it has become easy to track competitors and know what they are doing. It helps to monitor how they are interacting and connecting with customers to promote their businesses. Moreover, you can know about the strategies they follow and the content they post to engage their customers. Also, it will assist you to find what content is getting the best responses from their followers. 
Improve Search Engine Optimization
These days search engines are smarter than ever before. The best thing is that most of the search engines take social media signals into account while displaying the search results. Therefore, one cannot overlook the social context in one’s entire SEO strategy. Creating and posting engaging content on your active social media platforms have a positive impact on search engine rankings. In fact, having massive numbers of active followers or connections on social mediaplatforms is another valuable way to improve your search rankings.

[…] Read more

Content Influences Social Media Marketing


With rapid socio-economic developments and innovative technology business in India has transformed itself across all the industries. Whether a small independent store owner or a large entrepreneur all are going through a drastic change. Most of the industries are flourishing in present times, be it health & fitness, FMCG, retail, telecommunication, beauty, food, biotechnology or F&B.
https://theyellowcoincommunication.com/service/smo-services/
The advent of M-commerce, smart phone users are using mobile apps for buying, purchasing or selling. It has taken a big leap over E-commerce format. Quick shipping, easy Wi-Fi connections and the numerous mobile apps available in the web world make it easy to burgeon. Using online tools and technology, businesses are expanding their reach even in the remote areas with the help of franchises and business associates. This is the easiest way to create a dynamic eco-system for the entrepreneurs, clients, stakeholders, franchises, associates and others, directly or indirectly involved with a business.
Businesses in full swing are incorporating mobile into all areas of their digital promotion. For mobile website users they have come up with an entirely approachable website, mobile ads, and content.Brands, now understand the importance of social media and advertising. It will sharply increase the social media ad spend. Businesses must generate social media marketing strategies as per audience’s mobile lifestyle and putting additional importance on video and visual content that’s straightforwardly consumed via mobile.
SEO used to be a race between Google and search marketers. Now, they will be coming up with some new techniques to position them on a higher rank. Perpetually, content marketing has the market greater than ever in India.Content Marketing has been described by several as the “amalgamation of SEO and SMO” which is somewhat accurate. SEO and content marketingwill prolong as two separate but entwined disciplines that rely on each other for success. Content is the chief influencer of social media marketing. Businesses that don’t invest in a rock-hard content strategy will discover that their SEO campaigns are ineffective, at best, and damaging to their search visibility, at worst.  
As marketers go on with the profit of their content strategy, capital beforehand was kept for search engines; pay per click, SEO and social media will also be re-allocated to content marketing efforts. The major difficulty for them would be standing out amidst attention seeking content, case studies, video content, research-intensive content, and others give businesses an advantage over their competitors. Trends could keep varying with transient time, so, plunge into the change and move with it.

[…] Read more

Content Influences Social Media Marketing


With rapid socio-economic developments and innovative technology business in India has transformed itself across all the industries. Whether a small independent store owner or a large entrepreneur all are going through a drastic change. Most of the industries are flourishing in present times, be it health & fitness, FMCG, retail, telecommunication, beauty, food, biotechnology or F&B.
https://theyellowcoincommunication.com/service/smo-services/
The advent of M-commerce, smart phone users are using mobile apps for buying, purchasing or selling. It has taken a big leap over E-commerce format. Quick shipping, easy Wi-Fi connections and the numerous mobile apps available in the web world make it easy to burgeon. Using online tools and technology, businesses are expanding their reach even in the remote areas with the help of franchises and business associates. This is the easiest way to create a dynamic eco-system for the entrepreneurs, clients, stakeholders, franchises, associates and others, directly or indirectly involved with a business.
Businesses in full swing are incorporating mobile into all areas of their digital promotion. For mobile website users they have come up with an entirely approachable website, mobile ads, and content.Brands, now understand the importance of social media and advertising. It will sharply increase the social media ad spend. Businesses must generate social media marketing strategies as per audience’s mobile lifestyle and putting additional importance on video and visual content that’s straightforwardly consumed via mobile.
SEO used to be a race between Google and search marketers. Now, they will be coming up with some new techniques to position them on a higher rank. Perpetually, content marketing has the market greater than ever in India.Content Marketing has been described by several as the “amalgamation of SEO and SMO” which is somewhat accurate. SEO and content marketingwill prolong as two separate but entwined disciplines that rely on each other for success. Content is the chief influencer of social media marketing. Businesses that don’t invest in a rock-hard content strategy will discover that their SEO campaigns are ineffective, at best, and damaging to their search visibility, at worst.  
As marketers go on with the profit of their content strategy, capital beforehand was kept for search engines; pay per click, SEO and social media will also be re-allocated to content marketing efforts. The major difficulty for them would be standing out amidst attention seeking content, case studies, video content, research-intensive content, and others give businesses an advantage over their competitors. Trends could keep varying with transient time, so, plunge into the change and move with it.

[…] Read more

Effective Ways to Measure the Impact of PR

Effective Ways to Measure the Impact of PR


A decade back, when the focus of public relations (PR) professionals was on traditional media, it had been really difficult to monitor and gauge the effectiveness and impact of PR campaigns. Today, PR professionals interact with journalists and influencers through social media,  they also discuss things with marketing team to ensure successful launches of products and services. In addition, they develop blogs and manage social media channels to enhance the visibility and image of a brand. In the present era, it can be easily checked that how long is the list of people talking about a particular program, these discussions and comments can be further segregated in two separate categories – positive and negative. If a company finds that its social media mentions have increased after launching PR program, it means, the campaign is going on a right track. 
https://theyellowcoincommunication.com
Businesses can estimate the success of a PR campaign by tracking the newspapers, magazines, TV channels and of course the digital media. Also, it is vital to ensure that the information shared by the marketer is viewed and responded by the target audience. Through clip counting, one can calculate media impressions to know the number of people who may have seen the article, or read something about the campaign on a web page or blog. It is assumed that an article in a newspaper or magazine will be read by the number of people equivalent to the readership of a particular vehicle.
 Apart from the measurable quantity of the articles in several publications and impressions or “eyeballs”, companies should monitor the quality of content that gets published. Measuring their publications or mentions against how often or where your rivals get placed can help distinguish the PR firm’s efforts. Companies should analyse that the published content beautifully conveys the key message. 
Another way to decide that the PR is raising the brand awareness is to evaluate the traffic your website receives before and after launching the PR campaign.  An increase in new visits further justifies the effectiveness of media-driving efforts. To measure what influenced people to visit your site and make purchases, you can ask them how they heard about you and your offerings.
Awareness, attitude and action, these 3As should be the prime objectives of every PR team. Therefore, a comprehensive market research before making a PR plan should be the foremost priority of the top management. Better the research, easier would be to assess the impact of PR.

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