Does Empathetic marketing worth all your time and resources?

There are times when even the largest brands are left all muddled up with the unpredictable behavior of the consumers. This can be understood with a simple short story of a business brand. A company dedicatedly runs the various ad campaigns to generate the huge traffic on its website. It hoped that every 4 out of 10 people would, at least, get converted into a customer. He spent a million dollars on it, but gets only a few thousand dollars business! What do you think about it? Do you think spending a million dollars on the expensive ad campaigns is […] Read more

Need of Integrated PR in the Digital Age

Public Relations is no more restricted to coverage in the print media, it has experienced a paradigm shift after the advent of Digital Media.According to ‘The South Africa PR Landscape 2014 report’, Public Relations (PR) is facing tough challenges in t… […] Read more