Entertainment Sector is the Propeller of Translation Industry in India

India, the world’s second-largest populated country with 22 officially recognized languages and an inherited culture of music and dance is the ideal place for the global entertainment industry to thrive upon. The country is number one in making movies in a year, even far ahead of Hollywood. Apart from the mammoth Hindi film industry with its locus in Mumbai, southern states are also not far behind in making big-budget movies in Tamil, Malayalam and Telugu.

Moreover, there is a glorious history of Bengali movies in the eastern states of India. But, it doesn’t mean that regional language movies churn out money […] Read more

Why Banks Should Be Linguistically Proficient

The banks’ resilience proved to be far stronger than many had anticipated. The banking industry as a whole is still robust, and individuals still feel most at ease and trusted when it comes to making deposits, receiving money, and saving money there. Despite a slew of challenges due to macroeconomic factors, more recently, the COVID-19 pandemic, the financial sector could weather the storm with sheer agility. Thanks to the language translation industry for backing the banking sector. This reasoning also applies to SME clients, who still prefer to conduct business through conventional banking portals in huge numbers.

Need for effective communication […] Read more

Professional Website Translation for Better Digital Outreach

“In today’s business world, access and communication are necessary aspects.”

Since COVID-19, many important corporate operations and transactions have moved online, thanks in large part to technology and modifications to standard operating procedures. Due to an increase in the number of people across all business sectors are choosing to create and manage their own websites.

Naturally, the majority of people begin by creating a page in their mother tongue. However, as a business owner, you might want to think about enlarging your market and attracting customers from outside. Your site pages must be translated as correctly and professionally as possible for this […] Read more

Proofreading for Error-Proof Business Translation

The translation industry is flooded with opportunities from regional and multinational companies. When it comes to expanding the business in a multi-lingual region, a translation agency comes in handy. It helps small or big companies to express their business ideas to native people, carry out their business plans, and convert text and visual ads into regional or foreign languages.

Translation service is not limited to business profiles. It is helpful for foreign authors and travellers who wish to find a medium to communicate with the local audience through their book. A foreign language translation agency plays a crucial role in reducing […] Read more

Importance of Training in Language Translation Industry

The method of converting text from one language into another while maintaining the original content and communication is known as translation. It is self-evident that someone who speaks two languages well should be capable of doing the job of a translator or an interpreter. Things, however, are significantly more complicated than that.

Unfortunately, many individuals believe that this simplistic understanding of translation is fundamental. It almost feels as though the translation job is taken for granted; for someone who has worked in the field, translation and interpretation are far from straightforward. Language skills will only get you a small part of […] Read more

Beyond Translation Businesses Should Adopt Localization Strategies

With escalating competition in the market, businesses these days have more reasons to expand and explore new markets globally to stay relevant. To maintain economic stability, diversification of the revenue streams has become imperative and in the digital era and reaching out to diverse customers has been made simple. However, to set up a foreign wing and build business dominance in a foreign land requires connecting with the prospective customers in the target area. Businesses often seek assistance from translation services to communicate with the locale, but more than Foreign Language Translation need to have clear and effective localization strategies.

Business […] Read more

Significance of Translation for Global Businesses

For a business to grow globally by extending its reach in a foreign land, communicating its messages to the customers and making them understand in their own language becomes imperative; translation services, especially those providing human translators, become the best option for the global businesses.
With the steady advent of globalization, when businesses are attempting to capture the international market to sell their products or services overseas, content exposure worldwide, with diverse customers speaking different languages, has become imperative. To run a business successfully in foreign lands, it is quint essential for businesses to connect with the locale in their language; […] Read more

Resurgence of Translation Industry amidst Pandemic

Globalisation has turned the planet Earth into a closely connected society where geographical boundaries are no more entry-exit gates for businesses and corporate. Travelling and tourism become a thriving industry; countries started earning foreign exchange through exports, and literature surpassed all the language barriers.

The language translation industry which was functional for ages bloomed only after entering into the globalization era. A huge spurt is witnessed in this sector in the last decade but, like other sectors, it has also borne the brunt of the pandemic and from 2019 to 2020 it remains in the lull phase with negative growth. As […] Read more

Program written language vs. human written language – which connects more?

Technology is taking over, unthinkable feats have become accessible, but technology has its list of cons. Artificial intelligence has spread its web across most of the niches. Like everything else, AI-generated content is ready to take over human content creators. That is certainly a scary thought. Content creation is by far one of the most critical aspects of digital marketing. Now programs might be able to write content in no time.

Computer-written programs lack the human touch. AI-generated content may bring appropriate facts and numbers to the table. Still, creativity can only be expressed by the human mind. As we all […] Read more

How localizing content can boost your growth?

Starting a new venture is a gigantic task. What if your audience does not understand the business?
We are living in a digital age. A high percentage of the world, including your audience does not necessarily understand English. What success would your business make on international grounds if the audience isn’t able to comprehend the idea itself? To make sure that your business reaches out to the maximum audience, you need to localize it.

Content localization is not different from translation. Translation is the most essential part of the overall content localization strategy.

The ability to connect with customers is […] Read more