A thousand of languages dying a slow death

A thousand of languages dying a slow death

Languages shape a culture, are the muse of art, and live deep under the skin of science. With over six thousand languages, multicultural world becomes a beautiful garden where every language and culture defines a community, a precious flower blooming and blossoming. As all flowers in the garden are not eternal, all languages, too, are not meant for eternity. And, this sad truth is marked by the death of Ouma Aenki Kassie in 2013 when the N|uu language of South Africa also died only to be never spoken again.

Language extinction is the phenomenon when the native speakers either die or […] Read more

TRANSLATION BRIDGING THE GEOGRAPHICAL GAP

TRANSLATION BRIDGING THE GEOGRAPHICAL GAP

With the inception of globalization, the world has shrunk into a global village where everything is intertwined with the Web making access seamlessly easy. Digitalisation has ushered in the internet which enables people to connect with someone who is located poles apart. Having said that, it does not negate the presence of several barriers to efficient communication, language being an essential one. The diverse world is home to several languages and it is impossible for every person to master each language making translation technologies and services imperative.Putting across an idea, understanding the message and overall communication is hampered due to […] Read more

What actually is lost in machine translation?

What actually is lost in machine translation?

Ever since its release, “Lost in Translation” movie never ceases to encourage people to talk about the best of their lost in translation moments. Language is quicksilver and slippery—the meaning of its words cannot be fixed, and the grammar rules cannot be generalized. And even if one tries to do, the results are either drastic or hilarious. You may have come across the ambiguous statement “Dogs must be carried on an escalator” that linguaphiles could not stop ranting about on social media. The statement is not grammatically incorrect but is grammatically ambiguous leading to so many interpretations that the writer’s […] Read more

Relations between PR and media reap better benefits for brands

Relations between PR and media reap better benefits for brands

Not capital, relations save a brand in crisis. No doubt, advertisements bring returns to businesses in a relatively shorter duration, but they often fail the litmus test, i.e., crisis. As only a real friend helps one in the rainy day, it is the PR that saves a brand in crisis. It is a universal truth that money can never be more precious than relations because where money stops buying things, relations start gaining returns. Now, one can easily understand why the super genius businessman, Bill Gates says, “If I was down to my last dollar, I’d spend it on public […] Read more

Anomalies of translation won’t last long…

Anomalies of translation won’t last long…

Translation has long been part of the literature facet, but it has always been problematic when the texts were converted from one language to another. Talking about India only, let’s take into consideration our mother tongue, Hindi’s translation into English literature. The immense beauty of Hindi withholds several ways of depicting the same text in different emotions through its various tools like muhawre (Idioms) and lokukti (Proverbs) which mostly gets falsely depicted by other languages. Every other language holds their tools which other literary aesthetics won’t be able to do justice due to their respective socio-cultural context. Thus, professionals working […] Read more

Got your Public Image ruined? Here’s what you should do

Got your Public Image ruined? Here’s what you should do

From ages and ages, the scams and sandals continue to ruin the Public Image of the companies and organizations. Before the details of scams and scandals are stated clearly, the organizations often find their reputation being damaged bit by bit, thanks to social media. It has always been noticed that organizations regret their decision to not to go for PR services beforehand as soon as their adverse Public Image is projected. Well, talk to any of the PR experts in Delhi and you’ll be told how crucial it becomes for a business to hire a reliable PR company.

Anyways, if you’ve […] Read more

How can you improve literary translations?

How can you improve literary translations?

Literary translation is a challenge tough to overcome for the language translators. Even the best of best language translators in Delhi, often, fall short of words and expressions to retain the essence of original literary work of art. When talking about the intricacies involved in the entire process of translation and recreation, Robert Frost’s popular quote cannot miss the sight. He rightly says, “Poetry is what gets lost in translation” because the original beauty of the poem is either further refined or shadowed by the self-imposed constraints of the translator. It seldom remains the same as the original.

Keeping the nitty-gritty […] Read more

Masterful Study of Translation as Creative Writing

Masterful Study of Translation as Creative Writing

`All translators are writers! How many times you’ve come across this phrase? The best language translators in Delhi believe that translators and writers are the two sides of the same coin. Both are bound by one string— the act of writing. Be it a case of creative writing or the specialized, the act of writing and creating makes one a translator or a writer. Creative writing is nothing but a translational process. Much like translation, creative writing is all about the textual transformation or materialization of thoughts, imagination, and artistry. Creative writing and translation—both are stimulating processes. Every fragment of […] Read more

Sharing social goodness through social media

Sharing social goodness through social media

Social media, a place usually referred to as a casual space for friends, families, long-lost colleagues and miles- away sitting pals to share almost anything from news, videos, images to live updates have steadily got a professional upgrade, too. With advertisements to job opportunities, industrial insights to upcoming innovations and professional developments getting it all available on the various social media portals like Facebook, Twitter, LinkedIn and many more, life has been brought at great ease. Both the professional and personal outlooks of people have been brought to a new and better-defined version but still, there’s a lot more that […] Read more

Getting Your Story Out through Effective Storytelling

Getting Your Story Out through Effective Storytelling

Has your boss ever screamed for more media coverage, despite your best performance? At some point, s/he might have. In spite of showing such dedication, there are times when we get urgent requests from our bosses. As communication professionals, we constantly follow up with editors and reporters so that they recognize and publish our clients’ work. So, what’s the best way to achieve more coverage in media?

Gone are the days when we could completely rely on earned media to publish our clients’ name on big platforms. However, in today’s media world, pitching editors and reporters is not an easy task. […] Read more