Has your boss ever screamed for more media coverage, despite your best performance? At some point, s/he might have. In spite of showing such dedication, there are times when we get urgent requests from our bosses. As communication professionals, we constantly follow up with editors and reporters so that they recognize and publish our clients’ work. So, what’s the best way to achieve more coverage in media?
Gone are the days when we could completely rely on earned media to publish our clients’ name on big platforms. However, in today’s media world, pitching editors and reporters is not an easy task. […] Read more