Social Media Marketing and Start-Ups | Part 2

Social Media Marketingand Start-Ups | Part 2 Previously we spoke about how social media can give an equal footing to both startups and gigantic organizations. However, initially investing in paying social media consultants and agencies might be t… […] Read more

Why Social Media Marketing?

To some marketers, Social Media Marketingis just a buzzword with no significant meaning. But there are those out there, who after noticing the benefits of SMM clearly suggest it to be one of the most important tools in the current day marketing. Although, many pundits suggest that this craze for Social Media Marketing would die out soon, but till that happens, marketers are spending nights thinking of how to make their Social Media appeal more powerful.

As per Hubspot, 92% of marketers out there thought that Social Media Marketing was important and 80% of them said that Social Media was able to increase the website clicks by 80%. Although, these statistics suggest an obvious potential in using Social Media as a marketing tool, but many marketers do not completely understand its benefits. Some very well-known but neglected benefits are compiled below:

1.     Inbound Traffic: With no use of social media, your inbound traffic is restricted to people who already know you or your brand and unless you are Apple or Adidas, not many would be familiar with you. Every media profile and each post that you make with a link to your company website may lead to 100’s of new visitors to your website. Not only will it be a mere increase in traffic, but it can lead to a massive increase in customers through lead generation. Digital Marketing 

2.     Marketing Costs: As per HubSpot, 84% marketers discovered that working for 6 hours per week on gives a significant increase in the traffic to your website. Advertisement options on Twitter and Facebook are also cheap, so you would always be within your budget.

3.     Customer Insights: With increased interactions on Social Media, your knowledge of your customer’s tastes and perceptions gets bigger. This indeed helps you in targeting them better.

4.     Brand Loyalty: Although of very uncommon knowledge, yet Social Media does lead to an increased Brand Loyalty. According to a research done by Convince and Convert, around 53% of customers who follow a brand remain loyal to it. 

Hence, Social Media Marketing gives a lot of opportunities only if you know how to use this tool effectively.  

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Social Media Marketing – The Art of Convincing & Winning

Social Media Marketing – The Art of Convincing & Winning

From SMEs to blue-chip enterprises, businesses all over the world are using social media for better connectivity, interaction and communication with the potential as well as the existing customers in this era of digital marketing. Online social networking sites such as Facebook, Google+ and LinkedIn, along with micro blogging sites like Twitter and Tumblr are bringing marketers more and more closers to their prospects and untapped markets. Promoting a brand or concept through videos is another impressive tactic of marketing and websites such as YouTube and Vimeo are doing great jobs for smart entrepreneurs in the digital sphere. Social media websites are providing an inexpensive and effective medium to drive greater brand advocacy, improve efficiency, customer satisfaction and higher customer conversion rate. 
Now, almost every business is embracing these platforms to enhance the reach and visibility of their brands. With more people are online, the traditional ways of marketing and advertising in print and on television has become less effective.
Prime Advantages of the Social Media Marketing
*     It Helps Businesses to Strengthening Bonds with the Customers
With the runaway success of social media, it has become a popular platform for entrepreneurs to promote their business. Social media sites provide opportunity allows marketers to communicate with their customers, because a close relationship always helps businesses to leverage their brand. Facebook is a wonderful place to make a fan page, post images, graphic content and videos to gain customers’ support as well as trust. 
*     An Efficient Medium to Get Customer Feedback
Social media is considered as the most powerful marketing tool for businesses to generate and maintain traffic. It assists businesses to be in touch with the fans through comments and provide quick replies to their queries. On social media, tracking and handling customers’ queries or complaints is quite simple. Customers generally post queries or complaints on the company’s Facebook wall or in the comments. Queries or complaints in tweet are usually asked by mentioning company’s twitter handle. 
*     It Gives Businesses Ample Opportunities to Reward Loyal Patrons
Businesses can run several promotional campaigns, including contests through Facebook and Twitter to reward their valued customers in unique ways with zero cost, which would have cost thousands of rupees in traditional marketing.
*     High Return on Investment
If a company doesn’t keep track of its social media campaigns, it will never achieve success. Social Media ROI helps businesses to identify what works or what doesn’t. If a business, identifies that their social marketing efforts are not working, they can change their strategies smartly and instantly.

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Dealing with Negative Publicity on Social Media

Slander or the demonstration of expressing pernicious data or lies with the proposition of harming somebody’s notoriety is illicit in numerous nations, so you ought to realize that in fact the law is on your side. That doesn’t imply that you ought to bring in your attorneys immediately. Indeed, risks are that a legal adviser presumably isn’t going to have the capacity to help you. The namelessness of the Internet makes it hard for a legal counselor to make any move, and numerous online purview’s have a tendency to obscure the line between permitting free discourse and averting criticism. 

Your first approach ought to be to check whether you can contact the holder of the site, (for example, Google Reviews, Amazon or Yelp) and verify what its arrangement on evacuating injurious audits is. A large number of these sites are content to survey individual cases and evacuate any smear remarks, so unquestionably investigate what is accessible to ensure both you as an issue and future clients. Remember, however, that by having an organization recorded on audit sites, commentators actually have the right to post both positive and negative audits about you.

PR is a decent thought also. Putting your head in the sand isn’t going to make the circumstances go away, and can even loan belief to what is generally said in regards to you. Recognize the circumstances for what it is, yet destroy it an expert way. Take as much time as required to consider how you need to bring this to general society. How far would you say you are eager to go to safeguard your side of the issue? Plot a blueprint for how you need to manage the negative attention. 

When you at last do open up to the world, stick to the realities and just the certainties. Verifying that you have a truthful contention and a level head is your most obvious opportunity to climate the dramatization. Trust me, individuals are prone to perceive when others are acting nonsensically, and you can utilize this further bolstering your good fortune. 

By utilizing the actualities to move down your side, you recover more control over what is going on, and energy those lashing out against you to either debate the realities or out and out overlook them—not an extraordinary position for them. Don’t sink to their level, regardless of how severely you need to. This implies that on the off chance that you know who is assaulting you, be it a contending business or a single person with a notoriety in question, don’t go attempting to spread them or get them out. Truth be told, you’re not in the fourth grade. You certainly need to take the more responsible option here, and be recognized as the reasonable one in this circumstance. 

You don’t need to react to each pernicious remark, either. Smear fights are well-known for being loaded with silly measures of cushion and hogwash, and taking the time to verbal confrontation every last charge is essentially an exercise in futility and vitality. Answer the ones that relate specifically to the issue, and don’t feel like you need to continue reacting to the same ones again and again. 

Put forth open expressions to your clients and partners, be it on your site, online journal or social networking venues. Clarify to them that you realize what is going on, and that you admire their backing. Recognizing the issue and clarifying how you are functioning through it helps individuals to imagine what is going on all the more precisely.

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