Social media, a place usually referred to as a casual space for friends, families, long-lost colleagues and miles- away sitting pals to share almost anything from news, videos, images to live updates have steadily got a professional upgrade, too. With advertisements to job opportunities, industrial insights to upcoming innovations and professional developments getting it all available on the various social media portals like Facebook, Twitter, LinkedIn and many more, life has been brought at great ease. Both the professional and personal outlooks of people have been brought to a new and better-defined version but still, there’s a lot more that […] Read more
Has your boss ever screamed for more media coverage, despite your best performance? At some point, s/he might have. In spite of showing such dedication, there are times when we get urgent requests from our bosses. As communication professionals, we constantly follow up with editors and reporters so that they recognize and publish our clients’ work. So, what’s the best way to achieve more coverage in media?
Gone are the days when we could completely rely on earned media to publish our clients’ name on big platforms. However, in today’s media world, pitching editors and reporters is not an easy task. […] Read more