What SEO is all about?

What SEO is all about?

Have you ever thought when you enter a search query in your search engine, why some websites are on the top and others come later on? What is the process of ranking the websites? It is all because of a powerful web marketing technique called Search Engine Optimization or SEO as it is widely known. SEO helps the search engine to find your site and rank it higher than millions of other sites in response to a search query.

You need to understand one simple fact: Most of the people don’t scroll past the first three or four websites related to their queries. At maximum, they can search a page or two but not more than that. That is why SEO services are referred as king-maker in the startup ecosystem. A startup that nail SEO win, and those disregarding it lose.

Search Engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they’ve determined are the most relevant.

1.      Crawling and Indexing: The search engines automated robots called crawlers or spiders go through the Web to see what is there. They use the links as a path to reach the site. Once the engines find these pages, they decipher the code from them and store selected pieces in massive databases, to be recalled later when needed for a search query.

2.      Providing answers: When a person performs an online search, the search engine scours its billions of documents and does two things: first, it returns only those results that are relevant or useful to the query; second, it ranks those results according to the popularity of the websites serving the information.

Keep in mind great content is the only thing that is going to help you earn useful and credible links. Links, links and links are the only things that matter in the SEO services. More the number of links more are the chance of getting noticed and earning popularity. It is both relevance and popularity that the process of SEO is meant to influence. 

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PR industry: The rising star

PR industry: The rising star

Even if the profession is almost a century old in the country, it didn’t get that respect and recognition like the other participants involved in the marketing process. This is so because of the fact that critics see PR as a fabricator organizing favorable media coverage for undesirable people and causes. But not the roles are changing, from being the supporting helper slowly and steadily the industry is taking the center stage meant for it.

According to a survey conducted by the Associated Chamber of commerce and Industry in India (Assocham, 2012), the PR industry in India is growing at an annual rate of 32 percent. There are hundreds of PR consultancies but not all are good. Here are the qualities that the best PR agencies have:

1.      Have good reputation: Biggest one need not be the best one always.  While selecting, eliminate any PR agencies that could take advantage of you or that don’t have a lot of experience behind them. When in doubt, ask other companies that have worked with the PR agencies you’re considering.

2.      Get to know their clients: You should never work with a PR agency that tries to rush through the getting- to know- you phase. Any high-quality PR firmwill want to spend time getting to know your business and your audience so the team can do their job as best as possible.

3.      Have active social media presence: See if they can actually back its claim of expertise by checking out the firm’s blog and social media profiles. Great PR agencies aren’t afraid to give up some free information—they know that that’s the best way to show their expertise and attract clients.

4.       Test knowledge of trends: Knowing the ins and outs of marketing and advertising means keeping up with trends and spotting new trends being formed. Make sure that any PR agency you choose is always up-to-date with the latest news and information.

5.      Are well connected: Great PR agencies have impressive lists of connections. How much a PR agency can help you greatly depends on their own network of people and businesses.

At its core, public relations revolve around the universal truth: people act based upon their perception of facts. With a good story we can manage, control and influence people’s perceptions and achieve our goals.  The better the story, the better is the acceptance by the public and the better the public relations.

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A Perfect Public Relations Campaign for Internal Audience

Public Relations Professionals spend immense time talking about how they should communicate externally. They generally talk about engaging outside consultants, disseminating news releases and pitching stories to the media or industry, and indulge too much so that they often overlook their most influential and most valuable asset constituents inside the company- their internal audience. 
Communication with internal audience, including employees, board members, directors or association members is an imperative consideration for a PR agency to become more successful. Every employee wants to be informed about the product developments, team success celebrations, and other changes in the organization. By paying equal attention to your staff members and valuing their opinions, you will actually motivate them, make them feel valued and become a trustworthy resource that will lead to more dedicated and productive members of staff.
With the help of the following methods of communicating with internal audience, you can develop a sense of pride and instil a sense of belonging in employees.
Have an Open Communication
The best method to make your employees feel valued is simply by talking with them. Consistent and clear communication with the staff members helps set a company apart from its competitors as it is useful in creating a cohesive work environment. You can give them a better understanding of the organization’s goals and operations.
Communicating positive developments with employees boost their morale and encourage them to work harder, and contribute directly to an organization’s success. Moreover, you can empower employees to spread good news about the brand to their social networks. But make sure that the employees should not share the trade secrets outside the organization. For this, you can make them sign the non disclosure agreement.
Disseminate Information
Apart from direct communication, you can share information to everyone across an organization through various methods:
·         Information-Rich Intranet Sites: This is an ideal way to quickly inform employees about upcoming programs/releases, plans, PR successes, and even failures. Intranets make it easy to access details, forms and resources that are useful for them. Public Relations Services
·         Printed or E-Newsletters: Sending news update via e-mail or printed newsletter regularly keeps the members of the staff informed about what is happening in the wider organization and allows them to involve in the process. If possible, provide employees printed newsletter as many of them would like to hold and take it home.
Be a Good Listener
To encourage strong relationships between company managers and employees, it is vital to listen to them attentively along with communicate. Listening is the key to great communication. For a successful PR campaign, you should provide a forum that allows employees to ask candid questions- and receive candid answers, express their issues then have them addressed honestly, share innovative and creative ideas- then see them implemented. It is said that employees who have a voice serve as the most enthusiastic brand ambassadors, both externally and internally.
An effective and honest internal communication allows employees to trust on the organization and encourage them to work more dedicatedly. Every committed employee prefers to work for companies that are transparent in their practices and goals.  By communicating on a daily basis, company workers will be able to put major organizational changes and developments, declarations, events and news in the right context.

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Need of Integrated PR in the Digital Age

Public Relations is no more restricted to coverage in the print media, it has experienced a paradigm shift after the advent of Digital Media.According to ‘The South Africa PR Landscape 2014 report’, Public Relations (PR) is facing tough challenges in t… […] Read more