TYC Communication wins branding and digital mandate of ODHNI

The Yellow Coin Communication (TYCC) has recently bagged the complete brand management mandate of leading ethnic wear brand ODHNI. The mandate includes PR management, Digital Marketing, and 360 degree solutions for ODHNI. TYC Communication won the account following a competitive review of five or six agencies, owing to its years of experience in working for several industry giants such as Mitsubishi Electric India (MEI), Pioneer, Patanjali, Finway, Innefu Labs, and AKS.

ODHNI carries the legacy of nineteen years catering to the evolving taste of women in regard to Indian ethnic wear. The brand has a wide network across PAN-India and its products are available on all ecommerce platforms. Backing up this endeavour, TYC Communication will offer comprehensive support to the brand according to the potential and facilitate its communication with target groups more intuitively.

TYC Communication is regarded as a prime choice for the brands that want to leverage the benefits of good PR and digital marketing practices. Always been a strong support to startups and industry giants in varied fields, TYC Communication seeks to strategise and implement brand management strategies of ODHNI with an agile approach.

“We have a knack in PR and branding for fashion and apparel brands, with which we are sure to benefit the brand. We are happy and eager to work with ODHNI and help them to achieve their goals in every way possible,” said Mohammad Mati, Account Director, TYC Communication.