There are times when even the largest brands are left all muddled up with the unpredictable behavior of the consumers. This can be understood with a simple short story of a business brand. A company dedicatedly runs the various ad campaigns to generate the huge traffic on its website. It hoped that every 4 out of 10 people would, at least, get converted into a customer. He spent a million dollars on it, but gets only a few thousand dollars business! What do you think about it? Do you think spending a million dollars on the expensive ad campaigns is […] Read more
At its core, public relations revolve around the universal truth: people act based upon their perception of facts. With a good story we can manage, control and influence people’s perceptions and achieve our goals. The better the story, the better is the acceptance by the public and the better the public relations.
Businesses are witnessing a change and people are embracing that change, the world is going through an unstoppable change. In this changing scenario, how can you remain stuck to the age old methods of brand promotion. Yesteryears, ad. jingles used to … […] Read more
Public Relations is no more restricted to coverage in the print media, it has experienced a paradigm shift after the advent of Digital Media.According to ‘The South Africa PR Landscape 2014 report’, Public Relations (PR) is facing tough challenges in t… […] Read more