Why PR Is Vital For The Success Of Start-up Firms

While creating the business plan, start-up entrepreneurs often incorporate marketing, but overlook the need of public relations, which is the most significant and one of the cost-effective methods for the success of a firm. It has already proven that the third party coverage has ten times more positive impact than advertising. When a consumer sees an advertisement of a product or service, it is perceived as for selling purposes whereas even half-page coverage about your brand, its products or services, published by a trusted newspaper gains more credibility, enhance your client base and boost sales.



There are countless reasons that suggest why public relations should be a keystone of every start-up firm’s growth strategy:
Develops Brand Awareness and Credibility
As a new business owner, you might have secured the essential funding or possibly you may have used your own savings in order to make your idea come to life. However, any business with the superlative plan will not amount to a hill of beans if nobody is familiar with it. Using public relations as a marketing tool will promote your business to prospective clients in a positive manner that will consequently help build awareness and increase trustworthiness for your brand. Reason being, PR experts present your company from a third party. And people consider information endorsed by a trusted institution more credible and meaningful than paid advertisements.
A Cost-Effective Way to Reach Wider Audience
With a quite limited budget, it is imperative for a start-up company to invest in PR as it not only cost-effective but also lead to a substantial increase in sales of a company than advertising. Surprisingly, the majority of PR is done at a very low price and if your story is published in one good media outlet, it will reach to the massive audience. These PR professionals attend public events, disseminate press releases and newsletters, feature your brand, its products or services in print as well as electronic media in order to create and maintain the strong relationship with the target audience.
Actively Tell Your Story To The World
Establishing a brand image is trickier than raising capital for the start-up firm as it takes more time than you have and more work than you think. Writing press releases and media news and disseminating it to the editors or producers is an uphill task, which requires a lot of time and effort. On the contrary, PRspecialists use succinct and apt language to create your story to ensure that media pay attention and communicate the right things about your company to the public. Through PR, your story will reach to the wider audience in a very short time.

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Why PR Is Vital For The Success Of Start-up Firms

While creating the business plan, start-up entrepreneurs often incorporate marketing, but overlook the need of public relations, which is the most significant and one of the cost-effective methods for the success of a firm. It has already proven that the third party coverage has ten times more positive impact than advertising. When a consumer sees an advertisement of a product or service, it is perceived as for selling purposes whereas even half-page coverage about your brand, its products or services, published by a trusted newspaper gains more credibility, enhance your client base and boost sales.



There are countless reasons that suggest why public relations should be a keystone of every start-up firm’s growth strategy:
Develops Brand Awareness and Credibility
As a new business owner, you might have secured the essential funding or possibly you may have used your own savings in order to make your idea come to life. However, any business with the superlative plan will not amount to a hill of beans if nobody is familiar with it. Using public relations as a marketing tool will promote your business to prospective clients in a positive manner that will consequently help build awareness and increase trustworthiness for your brand. Reason being, PR experts present your company from a third party. And people consider information endorsed by a trusted institution more credible and meaningful than paid advertisements.
A Cost-Effective Way to Reach Wider Audience
With a quite limited budget, it is imperative for a start-up company to invest in PR as it not only cost-effective but also lead to a substantial increase in sales of a company than advertising. Surprisingly, the majority of PR is done at a very low price and if your story is published in one good media outlet, it will reach to the massive audience. These PR professionals attend public events, disseminate press releases and newsletters, feature your brand, its products or services in print as well as electronic media in order to create and maintain the strong relationship with the target audience.
Actively Tell Your Story To The World
Establishing a brand image is trickier than raising capital for the start-up firm as it takes more time than you have and more work than you think. Writing press releases and media news and disseminating it to the editors or producers is an uphill task, which requires a lot of time and effort. On the contrary, PRspecialists use succinct and apt language to create your story to ensure that media pay attention and communicate the right things about your company to the public. Through PR, your story will reach to the wider audience in a very short time.

[…] Read more

Effective Ways to Measure the Impact of PR

Effective Ways to Measure the Impact of PR


A decade back, when the focus of public relations (PR) professionals was on traditional media, it had been really difficult to monitor and gauge the effectiveness and impact of PR campaigns. Today, PR professionals interact with journalists and influencers through social media,  they also discuss things with marketing team to ensure successful launches of products and services. In addition, they develop blogs and manage social media channels to enhance the visibility and image of a brand. In the present era, it can be easily checked that how long is the list of people talking about a particular program, these discussions and comments can be further segregated in two separate categories – positive and negative. If a company finds that its social media mentions have increased after launching PR program, it means, the campaign is going on a right track. 
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Businesses can estimate the success of a PR campaign by tracking the newspapers, magazines, TV channels and of course the digital media. Also, it is vital to ensure that the information shared by the marketer is viewed and responded by the target audience. Through clip counting, one can calculate media impressions to know the number of people who may have seen the article, or read something about the campaign on a web page or blog. It is assumed that an article in a newspaper or magazine will be read by the number of people equivalent to the readership of a particular vehicle.
 Apart from the measurable quantity of the articles in several publications and impressions or “eyeballs”, companies should monitor the quality of content that gets published. Measuring their publications or mentions against how often or where your rivals get placed can help distinguish the PR firm’s efforts. Companies should analyse that the published content beautifully conveys the key message. 
Another way to decide that the PR is raising the brand awareness is to evaluate the traffic your website receives before and after launching the PR campaign.  An increase in new visits further justifies the effectiveness of media-driving efforts. To measure what influenced people to visit your site and make purchases, you can ask them how they heard about you and your offerings.
Awareness, attitude and action, these 3As should be the prime objectives of every PR team. Therefore, a comprehensive market research before making a PR plan should be the foremost priority of the top management. Better the research, easier would be to assess the impact of PR.

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Public Relations – What Exactly is It?

Public Relations – What Exactly is It?

The effectiveness of your organization does not matter if the people don’t aware of your business’s brand, successes or contributions. Effective public relationswork can enhance a company’s reputation and build its image in the mind of the target audience. A good public relations campaign highlights your products and services, educates and informs people about your brand and promotes the business as whole. It helps gain media exposure and deals with many stakeholders on behalf of the customer.
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Though the goals of PR agencies and advertising agencies are same, to promote clients and make them successful, but the paths of creating awareness are extremely different. Unlike Advertising agency, a public relations agency increases public awareness of certain company, organization or individual without especially selling or promoting their products or services. PR agency is known as “free” or “earned” media that promote the companies and individuals via editorial page. It harnesses the power of print media, electronic media and online media to inform people about you, your company, your activities and your achievements. One of the advantages of PR over advertising is that it disseminates information about an organization through a third party, such as magazine or newspaper, which enhances people’s trust on the organization and its activities. Also, they often use embargo’s to ensure that the companies/organizations/ customers receive press from various outlets at the same time.
It’s a truth universally acknowledged, that people’s act generally based upon their perception of facts.  Thus, the primary aim of every PR agency is to create, control and influence people’s opinion because their perceptions will drive their decisions about whether they want to work with, shop with or support the organizations. Public Relation professionals work behind the scenes- they send information for media releases, courting journalists, identify the best way to reach the main client groups and audiences, draft speeches and arrange interviews to position their clients as positive role models.  
A good PR agency work also involves sharing general interest stories in different media channels, such as how you set up your company and it also educates people about your CSR activities.  PR also helps you to gain media exposure if you are planning to launch or re-launch your business or if you are organizing a promotional event. 
Therefore, public relations agency enhances the brand awareness of a company by communicating and building relationships with media persons and stakeholders, and makes a business more relevant in the public eye.

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Imperative Elements Which Make PR a Must for Growing Businesses

Public Relations is science of image building and it is beyond business communication. The traditional PR was restricted to print media and television channels and media used to enjoy more freedom in choosing a story or covering an event. Several stori… […] Read more

PR As Necessary For A Newbie As For An Old Business

It is an absolute myth that Public Relations (PR) is only effective for the large organizations and it doesn’t work satisfactorily for start-ups and small businesses. People who support this hypothesis in fact are not well versed with the purpose and o… […] Read more