Effective Ways to Measure the Impact of PR
A decade back, when the focus of public relations (PR) professionals was on traditional media, it had been really difficult to monitor and gauge the effectiveness and impact of PR campaigns. Today, PR professionals interact with journalists and influencers through social media, they also discuss things with marketing team to ensure successful launches of products and services. In addition, they develop blogs and manage social media channels to enhance the visibility and image of a brand. In the present era, it can be easily checked that how long is the list of people talking about a particular program, these discussions and comments can be further segregated in two separate categories – positive and negative. If a company finds that its social media mentions have increased after launching PR program, it means, the campaign is going on a right track.