Social Media Marketing and Start-Ups | Part 2

Social Media Marketingand Start-Ups | Part 2 Previously we spoke about how social media can give an equal footing to both startups and gigantic organizations. However, initially investing in paying social media consultants and agencies might be t… […] Read more

Social Media Marketing – The Art of Convincing & Winning

Social Media Marketing – The Art of Convincing & Winning

From SMEs to blue-chip enterprises, businesses all over the world are using social media for better connectivity, interaction and communication with the potential as well as the existing customers in this era of digital marketing. Online social networking sites such as Facebook, Google+ and LinkedIn, along with micro blogging sites like Twitter and Tumblr are bringing marketers more and more closers to their prospects and untapped markets. Promoting a brand or concept through videos is another impressive tactic of marketing and websites such as YouTube and Vimeo are doing great jobs for smart entrepreneurs in the digital sphere. Social media websites are providing an inexpensive and effective medium to drive greater brand advocacy, improve efficiency, customer satisfaction and higher customer conversion rate. 
Now, almost every business is embracing these platforms to enhance the reach and visibility of their brands. With more people are online, the traditional ways of marketing and advertising in print and on television has become less effective.
https://theyellowcoincommunication.com/service/digital-marketing/
Prime Advantages of the Social Media Marketing
*     It Helps Businesses to Strengthening Bonds with the Customers
With the runaway success of social media, it has become a popular platform for entrepreneurs to promote their business. Social media sites provide opportunity allows marketers to communicate with their customers, because a close relationship always helps businesses to leverage their brand. Facebook is a wonderful place to make a fan page, post images, graphic content and videos to gain customers’ support as well as trust. 
*     An Efficient Medium to Get Customer Feedback
Social media is considered as the most powerful marketing tool for businesses to generate and maintain traffic. It assists businesses to be in touch with the fans through comments and provide quick replies to their queries. On social media, tracking and handling customers’ queries or complaints is quite simple. Customers generally post queries or complaints on the company’s Facebook wall or in the comments. Queries or complaints in tweet are usually asked by mentioning company’s twitter handle. 
*     It Gives Businesses Ample Opportunities to Reward Loyal Patrons
Businesses can run several promotional campaigns, including contests through Facebook and Twitter to reward their valued customers in unique ways with zero cost, which would have cost thousands of rupees in traditional marketing.
*     High Return on Investment
If a company doesn’t keep track of its social media campaigns, it will never achieve success. Social Media ROI helps businesses to identify what works or what doesn’t. If a business, identifies that their social marketing efforts are not working, they can change their strategies smartly and instantly.

[…] Read more

Adopt Changes to Stay Ahead in Business

“Resistance to change is often just a lack of clarity. Ambiguity is the enemy of change,” says Dan Heath, co-author of Switch: How to Change Things When Change is Hard. With rapid socio-economic and innovative technology business in India has transformed itself across all the industries. Whether the small independent store owner or a large entrepreneur all are going through a drastic change. Most of the industries are flourishing in present times, be it health & fitness, FMCG, retail, telecommunication, beauty, food, bio technology or F & B.
Some of the Indian web portals such as www.indiaonline.in are offering numerous services like local search engine, free business listings & website creation, city guide, daily news & updates, classified ads, raise your voice platform, citizen journalist, online obituaries & tributes, local events, divine, entertainment and much more. A tourist or a resident shopping in Agra or any other city can get a list of all the vendors available for that particular product. With the advent of M-commerce, smart phone users are using mobile apps for buying and selling activities. Easy Wi-Fi connections and the numerous mobile apps available in the web world make it easy to burgeon. Using online tools and technology, businesses are expanding their reach even in the remote areas with the help of franchises and business associates. This is the easiest way to create a dynamic eco-system for the entrepreneurs, clients, stakeholders, franchises, associates and others, directly or indirectly involved with a business.

Businesses in full swing are incorporating mobile into all areas of their digital promotion. For mobile website users they have come up with an entirely approachable website, mobile ads, and content. Brands, now understand the importance of social media and advertising. It will sharply increase the social media ad spend. Business must generate abbreviation that’s without difficulty legible on mobile devices, accepting their audience’s mobile lifestyle and putting additional importance on video and visual content that’s straightforwardly consumed via mobile.

Perpetually, content marketing has the market greater than ever in India. Search Engine Optimization (SEO) and content marketing will prolong as two separate yet entwined disciplines that rely on each other for success. It wouldn’t be wrong to say that content marketing is now the chief influencer of search visibility. Businesses that don’t invest in a rock-hard content strategy will discover that their SEO campaigns are ineffective and damaging their search visibility. 

As marketers go on with the profit of their content strategy. Case studies, video content, research-intensive content, and others give businesses an advantage over their competitors. Businesses in full swing are incorporating mobile into all areas of their digital promotion. For mobile website users they have come up with an entirely approachable website, mobile ads, and content. Brands, now understand the importance of social media and advertising. It will sharply increase the social media ad spend. Business must generate abbreviation that’s without difficulty legible on mobile devices, accepting their audience’s mobile lifestyle and putting additional importance on video and visual content that’s straightforwardly consumed via mobile.

Trends could keep varying with transient time, but till the time if you don’t drive business, you will be driven out. So, plunge into the change and move with it.

[…] Read more

Public Relations Is A Need NOT Publicity

Relationship unfolds opportunities, create friends, build trust and of course your reputation in the market. Relationship with the press and media is as important as with people and only a reputed Public Relations (PR) firm can improve your nexus with both media and your target audience. PR agencies play a vital role in converting unknown to known and product to brand. The information age is the era of PR for businesses, politics and people who want to make themselves recognised in the society and are willing to flash their pictures in the Page-3.
https://www.theyellowcoincommunication.com
Businesses require investors and sponsors, writers sought after publishers and politicians want party tickets, PR help them all. Public Relations professionals work as an interface between marketer and media, they make strategic PR plans for the client, arrange press conferences, events and social gatherings, invite the media and disseminate news and press releases. Apart from traditional media, which comprise newspapers, televisions and FM channels there is an active role of digital media too, that is viably equipped with social media channels and Search Engine Optimization.

Public Relations has changed dramatically after the birth of the internet or more precisely the advent of social media. A PR without covering the social media channels like Facebook, Twitter, LinkedIn and YouTube are considered useless in the recent time where people spent their most of leisure time in searching the things of their interest on the internet. The cumulative population of social media channels is much more than the total world population. From students to academicians and entrepreneurs to housewives all love to hang out in the digital world and exploring growth opportunities by interacting with the people across the globe. Hence, PR plays a vital role in both online and offline branding and promotional activities.

Getting the right coverage in the media is a difficult task, but PR people know very well that how to project a product or a person and pitch the media. A business quote to a by-line article and blog to interview they can add the client’s name or services in multiple ways. The size of the organisation and age of a person doesn’t bottleneck the PR activities. Things required in this context are clear vision and objectives, right strategies, relationship with the media and the right choice in finalising the PR agency. So, if you are looking for a PR agency hires one which is professional,  known and credible in the market.   

[…] Read more

SEO Is Backing The Public Relations

Search Engine Optimization (SEO) is not going parallel to the Public Relations(PR) but in the last few years it is emerging as a branch of modern PR. In this revolutionary age of internet communication where brands are performing more convincingly onli… […] Read more