Social Media Marketing and Start-Ups | Part 2

Social Media Marketingand Start-Ups | Part 2 Previously we spoke about how social media can give an equal footing to both startups and gigantic organizations. However, initially investing in paying social media consultants and agencies might be t… […] Read more

Social Media Marketing and Start-Ups [Part – 1]

Social Media is a great tool for starting any given marketing activity both for veteran organizations and completely new start-ups. While big organizations do not have great financial constraints to enter any given marketing platform, Social Media is a powerful tool to give startups a chance to advertise their products on an equal footing with the big fishes out there due to its cost effectiveness.

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However, just a mere presence on social media is never enough to drive results. To have a real chance of competing with the big brands, start-ups need to have a calculated plan to carefully enter the market – which is the social space, then penetrating these markets – meaning building an identity on different platforms, and finally promoting their products. So, Social Media is to be used judiciously and strategically to produce desired results. Crafting a real Social Media Marketing Plan is not a cup of tea, but that doesn’t make it rocket science either. Consider the following tips to frame your own strategy without having to pay for an expert.
Creating Strong Social Profiles
A strong, detailed and complete profile is the first step towards a good Marketing program. A profile picture with an aptly fitting logo and branded cover pages must be added to all your social media accounts considering the requirements of the platform used. Always match the dimensions according to the platform. Add your company website to your profiles in the description box. And do not start promoting the page unless you have posted at least 10 interesting updates that resonate with your brand and make people interested in it.
Curate Quality Content
Research and create exciting forms of content that would sell. However, a rule to remember while you create content is to make content that sells, and always keep away from making a sales elevator pitch. You need to talk about things that interest people and not talk about your offerings. For example a Tour Operator might talk about the different winter sports that take place in his city and a shoes manufacturer may talk about the history of shoe making. You may also opt to write something that is completely different from your offering as long as you are hitting the right audience and making them like your content. By content we do not only mean written content. Content can take various shapes and forms, like it being a video, a melody, an image, a photo or an info-graphic. All of this is content and if you get the right content half your task is accomplished.
The Blog Shall Continue … 

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Social Media Marketing – The Art of Convincing & Winning

Social Media Marketing – The Art of Convincing & Winning

From SMEs to blue-chip enterprises, businesses all over the world are using social media for better connectivity, interaction and communication with the potential as well as the existing customers in this era of digital marketing. Online social networking sites such as Facebook, Google+ and LinkedIn, along with micro blogging sites like Twitter and Tumblr are bringing marketers more and more closers to their prospects and untapped markets. Promoting a brand or concept through videos is another impressive tactic of marketing and websites such as YouTube and Vimeo are doing great jobs for smart entrepreneurs in the digital sphere. Social media websites are providing an inexpensive and effective medium to drive greater brand advocacy, improve efficiency, customer satisfaction and higher customer conversion rate. 
Now, almost every business is embracing these platforms to enhance the reach and visibility of their brands. With more people are online, the traditional ways of marketing and advertising in print and on television has become less effective.
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Prime Advantages of the Social Media Marketing
*     It Helps Businesses to Strengthening Bonds with the Customers
With the runaway success of social media, it has become a popular platform for entrepreneurs to promote their business. Social media sites provide opportunity allows marketers to communicate with their customers, because a close relationship always helps businesses to leverage their brand. Facebook is a wonderful place to make a fan page, post images, graphic content and videos to gain customers’ support as well as trust. 
*     An Efficient Medium to Get Customer Feedback
Social media is considered as the most powerful marketing tool for businesses to generate and maintain traffic. It assists businesses to be in touch with the fans through comments and provide quick replies to their queries. On social media, tracking and handling customers’ queries or complaints is quite simple. Customers generally post queries or complaints on the company’s Facebook wall or in the comments. Queries or complaints in tweet are usually asked by mentioning company’s twitter handle. 
*     It Gives Businesses Ample Opportunities to Reward Loyal Patrons
Businesses can run several promotional campaigns, including contests through Facebook and Twitter to reward their valued customers in unique ways with zero cost, which would have cost thousands of rupees in traditional marketing.
*     High Return on Investment
If a company doesn’t keep track of its social media campaigns, it will never achieve success. Social Media ROI helps businesses to identify what works or what doesn’t. If a business, identifies that their social marketing efforts are not working, they can change their strategies smartly and instantly.

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