Have you ever just taken a pause while creating a business video thinking what if the video doesn’t get enough views? Your boss might grill you on the same barbecue tripod on which you grilled chickens in the last party. Unlike what many advertisers say, the true purpose of a video is not to get as many views as possible. In fact, a video is created, published and disseminated across the platforms to facilitate the engagement between a brand and its target users for building the customer loyalty.
Number of views is not equivalent to the number of sales you do!
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