From SMEs to blue-chip enterprises, businesses all over the world are using social media for better connectivity, interaction and communication with the potential as well as the existing customers in this era of digital marketing. Online social networking sites such as Facebook, Google+ and LinkedIn, along with micro blogging sites like Twitter and Tumblr are bringing marketers more and more closers to their prospects and untapped markets. Promoting a brand or concept through videos is another impressive tactic of marketing and websites such as YouTube and Vimeo are doing great jobs for smart entrepreneurs in the digital sphere. Social media websites are providing an inexpensive and effective medium to drive greater brand advocacy, improve efficiency, customer satisfaction and higher customer conversion rate.
Now, almost every business is embracing these platforms to enhance the reach and visibility of their brands. With more people are online, the traditional ways of marketing and advertising in print and on television has become less effective.
Prime Advantages of the Social Media Marketing
It Helps Businesses to Strengthening Bonds with the Customers
With the runaway success of social media, it has become a popular platform for entrepreneurs to promote their business. Social media sites provide opportunity allows marketers to communicate with their customers, because a close relationship always helps businesses to leverage their brand. Facebook is a wonderful place to make a fan page, post images, graphic content and videos to gain customers’ support as well as trust.
An Efficient Medium to Get Customer Feedback
Social media is considered as the most powerful marketing tool for businesses to generate and maintain traffic. It assists businesses to be in touch with the fans through comments and provide quick replies to their queries. On social media, tracking and handling customers’ queries or complaints is quite simple. Customers generally post queries or complaints on the company’s Facebook wall or in the comments. Queries or complaints in tweet are usually asked by mentioning company’s twitter handle.
It Gives Businesses Ample Opportunities to Reward Loyal Patrons
Businesses can run several promotional campaigns, including contests through Facebook and Twitter to reward their valued customers in unique ways with zero cost, which would have cost thousands of rupees in traditional marketing.
High Return on Investment
If a company doesn’t keep track of its social media campaigns, it will never achieve success. Social Media ROI helps businesses to identify what works or what doesn’t. If a business, identifies that their social marketing efforts are not working, they can change their strategies smartly and instantly.
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