Be Smart! Be SMO Savvy!
Every channel in the digital media has a unique approach and the marketer should develop customized contents to match the features and objectivities of each platform. The content on Facebook will be different from your posts on Twitter and uploaded videos on YouTube will vary from Vimeo both in terms of the length and creativity. Here, one can also customized the content as per the geographical location, language of the target audiences and their culture.
A goal oriented social media plan with clear objectives and smart strategies should be the foremost demands of a brand before starting a campaign or activity on the social media sites. Beware, your competitors are always waiting for a wrong move and a slight negligence can jeopardise your whole efforts. Therefore, you also need to make a contingency plan in advance to counter any possible crisis in the future and try to assess online trends on the regular basis. Managing and controlling the things in a right manner and at the right time can definitely leverage you with an extra edge.