PR in practice is a bit different from the theory
Here, we would focus on things which are very much essential as well as practical, but academicians have given little importance to them while mentioning in the text books or developing academic content for PR. Below are 5 vital factors which greatly affect a campaign in a subtle manner, these are…
2. Be creative to receive attention: From content creation to image projection and story presentation to scheduling a PR Agency should be very creative and innovative in developing ideas and execution of the plan. In the recent era where digital media plays an indispensable role in the PR activities the presentation on various social media sites should be appealing as well as engaging.
3. Pursue the media but never annoy them: PR without the help of media professionals and journalists is impossible but it doesn’t mean that you repeatedly call them without understanding their limitations. “Excessive follow-ups can spoil the efforts, one must have passions as well as patience in approaching the media.” Geeta Singh, Founder & MD of The Yellow Coin Communication(TYCC).
4. Be ethical while promoting a brand: Never choose a devious way for gaining early results, do not promote a brand or event which goes against the ethos of masses. Never directly attack on the competitors of your clients.
5. Always prepare a contingency plan: In case of negative publicity by rivals and competitors always follow a contingency plan and never react in haste. With the advent of social media, businesses are more vulnerable to such kinds of attacks.