Public Relations in 2006 and Now

Businesses which are failed to impress target audiences should review their Marketing and Public Relations (PR) activities. The only thing constant in this world is ‘Change’ and PR is also changing rapidly with the ongoing advancements in the world of marketing and brand development. PR in 2016 is drastically different than the PR of 2006. That’s why, top PR agencies in India and abroad are making great efforts to revamp and re-engineer their services and work tactics.

Today social media is the high-speed vehicle for the digital PR that’s fuelled by super content and driven by the growth-hackers on a digital track, straight and break-free. Digital Marketing is the turning-point of public relations growth in the realm of unconventional marketing and branding. And, it is the power of content that pushes PR in both traditional and digital format. Strategic, interactive, stimulating, engaging, and effective content is the catalyst of every marketing campaign. Creative content rules the world and gone are the days when people were not annoyed by the clichés and uncreative jargons. Right from the birth of a brand to its growth and maturity, the content creator should be creative enough to weave the story of a brand. Story attracts people but boring details distract the target customers. Now PR agencies can create a buzz using all types of communication media and content types in a variety of media vehicles. 
Integrity in communication depicts strength and coordination and no doubt PR is heading towards the absolute integration of print, electronic and digital media. Hence, for a successful campaign there should be a uniformity in all the messages irrespective of the media or marketing vehicle. Whether it is the promotion of a brand on social media or participation of the same in an exhibition, its theme must remain same yet unique. In the nutshell, the content must have the freshness of ideas but it should be weaved very strategically that campaign on print media must support the campaign on social media or electronics.
The world is evolving at the speed of light, but there are many organisations still stuck in the traditional PR format for branding and image building. Yes, it is absolutely true that media relations play a vital role in effective PR propositions, but it is not the be all and end all of PR in the modern contest. Those who are recognising changes are benefiting from the revolutionized PR models in the digital age. The new model of PR is armed with right weapons of social media and mobile applications such as blogs, online forums, discussions, online gaming, video releases and many.

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Why Businesses In Mexico Are Not Pro PR

Public Relations (PR) is an interface between a marketer and the media, and the collaborative efforts of these three, viz. Marketer, PR Firm and Media help to make marketing more strong & impactful. Whereas advertising is a solo show business, the marketer directly promotes a brand through the media, but paid. Businesses in the present times understand the potential of PR – integrated, influencing and inexpensive. That’s why the newer weapon of Marketing means PR is considered more practical and powerful than its predecessor (Advertising) by a majority of smart and marketing savvy entrepreneurs for promoting a brand or concept in almost every developed and growing economy. But, exceptions are everywhere and Mexico, the North American state is one of the rare countries where enterprises are still sticking to traditional forms of marketing like advertising and direct mail to interact with the target audience.
Even I was not aware that in Mexico businesses are still reluctant to PR. In January this year, I wrote an article ‘Never Underestimate the Public Relations’ and posted it on LinkedIn. One of the readers who appreciated my post was Alfredo J. Enriquez, a gentleman from Mexico, in the comment box, he wrote,” Beautifully written. But most businesses in Mexico, I don’t wonder why yet, do not hire PR and they tend more to hire Marketing agencies, and it is more difficult to start a PR agency. We still have a lot to do and to learn in this area. What do you think?”
His question was very challenging, but I mustered up some courage and asked him to give two weeks time to investigate the causes. The busy work schedule did everything to embarrass me and after consuming 12 long weeks, today I feel a bit comfortable to answer –  why businesses do not hire PR agencies in Mexico?
Here, I would like to share the factors responsible for the low PR acceptance in the world’s 11th largest economy in terms of purchasing power parity.
  • A majority of entrepreneurs in Mexico perceives that PR is just to rescue an organization from the crisis.
  • The Gulf oil spill tragedy in 2010 and the failure of PR in dodging the BP’s Crisis.
  • It is a common perception that newspapers are the harbingers of bad/negative news/stories.
  • Low penetration of digital and social media, people still prefer TV and radio for news and information acquisition.
  • Overly negative views of the outside world towards the Mexico due to drug trafficking and rivalry among narcotic traders. 
  • Not so good trade relations with the USA, the powerhouse of the world economy.
  • The Latinos are still less friendly with English, the trade language of world’s business community, they still prefer to communicate in Spanish.
These are the common barriers that discourage the growth and acceptance of the PR in Mexico. Identification of problems is worthless until and unless they are countered with some remedial measures. In the next write-up I will try to come with some feasible solutions.                                                                        
Please Keep Patience, Solutions Are Just 500 Words Away…

[…] Read more

Why Businesses In Mexico Are Not Pro PR

Why Businesses In Mexico Are Not Pro PR

Public Relations (PR) is an interface between a marketer and the media, and the collaborative efforts of these three, viz. Marketer, PR Firm and Media help to make marketing more strong & impactful. Whereas advertising is a solo show business, the marketer directly promotes a brand through the media, but paid. Businesses in the present times understand the potential of PR – integrated, influencing and inexpensive. That’s why the newer weapon of Marketing means PR is considered more practical and powerful than its predecessor (Advertising) by a majority of smart and marketing savvy entrepreneurs for promoting a brand or concept in almost every developed and growing economy. But, exceptions are everywhere and Mexico, the North American state is one of the rare countries where enterprises are still sticking to traditional forms of marketing like advertising and direct mail to interact with the target audience.
Even I was not aware that in Mexico businesses are still reluctant to PR. In January this year, I wrote an article ‘Never Underestimate the Public Relations’ and posted it on LinkedIn. One of the readers who appreciated my post was Alfredo J. Enriquez, a gentleman from Mexico, in the comment box, he wrote,” Beautifully written. But most businesses in Mexico, I don’t wonder why yet, do not hire PR and they tend more to hire Marketing agencies, and it is more difficult to start a PR agency. We still have a lot to do and to learn in this area. What do you think?”
His question was very challenging, but I mustered up some courage and asked him to give two weeks time to investigate the causes. The busy work schedule did everything to embarrass me and after consuming 12 long weeks, today I feel a bit comfortable to answer –  why businesses do not hire PR agencies in Mexico?
Here, I would like to share the factors responsible for the low PR acceptance in the world’s 11th largest economy in terms of purchasing power parity.
  • A majority of entrepreneurs in Mexico perceives that PR is just to rescue an organization from the crisis.
  • The Gulf oil spill tragedy in 2010 and the failure of PR in dodging the BP’s Crisis.
  • It is a common perception that newspapers are the harbingers of bad/negative news/stories.
  • Low penetration of digital and social media, people still prefer TV and radio for news and information acquisition.
  • Overly negative views of the outside world towards the Mexico due to drug trafficking and rivalry among narcotic traders. 
  • Not so good trade relations with the USA, the powerhouse of the world economy.
  • The Latinos are still less friendly with English, the trade language of world’s business community, they still prefer to communicate in Spanish.
These are the common barriers that discourage the growth and acceptance of the PR in Mexico. Identification of problems is worthless until and unless they are countered with some remedial measures. In the next write-up I will try to come with some feasible solutions.                                                                        
Please Keep Patience, Solutions Are Just 500 Words Away…

[…] Read more

Why PR Is Vital For The Success Of Start-up Firms

While creating the business plan, start-up entrepreneurs often incorporate marketing, but overlook the need of public relations, which is the most significant and one of the cost-effective methods for the success of a firm. It has already proven that the third party coverage has ten times more positive impact than advertising. When a consumer sees an advertisement of a product or service, it is perceived as for selling purposes whereas even half-page coverage about your brand, its products or services, published by a trusted newspaper gains more credibility, enhance your client base and boost sales.



There are countless reasons that suggest why public relations should be a keystone of every start-up firm’s growth strategy:
Develops Brand Awareness and Credibility
As a new business owner, you might have secured the essential funding or possibly you may have used your own savings in order to make your idea come to life. However, any business with the superlative plan will not amount to a hill of beans if nobody is familiar with it. Using public relations as a marketing tool will promote your business to prospective clients in a positive manner that will consequently help build awareness and increase trustworthiness for your brand. Reason being, PR experts present your company from a third party. And people consider information endorsed by a trusted institution more credible and meaningful than paid advertisements.
A Cost-Effective Way to Reach Wider Audience
With a quite limited budget, it is imperative for a start-up company to invest in PR as it not only cost-effective but also lead to a substantial increase in sales of a company than advertising. Surprisingly, the majority of PR is done at a very low price and if your story is published in one good media outlet, it will reach to the massive audience. These PR professionals attend public events, disseminate press releases and newsletters, feature your brand, its products or services in print as well as electronic media in order to create and maintain the strong relationship with the target audience.
Actively Tell Your Story To The World
Establishing a brand image is trickier than raising capital for the start-up firm as it takes more time than you have and more work than you think. Writing press releases and media news and disseminating it to the editors or producers is an uphill task, which requires a lot of time and effort. On the contrary, PRspecialists use succinct and apt language to create your story to ensure that media pay attention and communicate the right things about your company to the public. Through PR, your story will reach to the wider audience in a very short time.

[…] Read more

Why PR Is Vital For The Success Of Start-up Firms

While creating the business plan, start-up entrepreneurs often incorporate marketing, but overlook the need of public relations, which is the most significant and one of the cost-effective methods for the success of a firm. It has already proven that the third party coverage has ten times more positive impact than advertising. When a consumer sees an advertisement of a product or service, it is perceived as for selling purposes whereas even half-page coverage about your brand, its products or services, published by a trusted newspaper gains more credibility, enhance your client base and boost sales.



There are countless reasons that suggest why public relations should be a keystone of every start-up firm’s growth strategy:
Develops Brand Awareness and Credibility
As a new business owner, you might have secured the essential funding or possibly you may have used your own savings in order to make your idea come to life. However, any business with the superlative plan will not amount to a hill of beans if nobody is familiar with it. Using public relations as a marketing tool will promote your business to prospective clients in a positive manner that will consequently help build awareness and increase trustworthiness for your brand. Reason being, PR experts present your company from a third party. And people consider information endorsed by a trusted institution more credible and meaningful than paid advertisements.
A Cost-Effective Way to Reach Wider Audience
With a quite limited budget, it is imperative for a start-up company to invest in PR as it not only cost-effective but also lead to a substantial increase in sales of a company than advertising. Surprisingly, the majority of PR is done at a very low price and if your story is published in one good media outlet, it will reach to the massive audience. These PR professionals attend public events, disseminate press releases and newsletters, feature your brand, its products or services in print as well as electronic media in order to create and maintain the strong relationship with the target audience.
Actively Tell Your Story To The World
Establishing a brand image is trickier than raising capital for the start-up firm as it takes more time than you have and more work than you think. Writing press releases and media news and disseminating it to the editors or producers is an uphill task, which requires a lot of time and effort. On the contrary, PRspecialists use succinct and apt language to create your story to ensure that media pay attention and communicate the right things about your company to the public. Through PR, your story will reach to the wider audience in a very short time.

[…] Read more

Imperative Elements Which Make PR a Must for Growing Businesses

Public Relations is science of image building and it is beyond business communication. The traditional PR was restricted to print media and television channels and media used to enjoy more freedom in choosing a story or covering an event. Several stori… […] Read more

PR As Necessary For A Newbie As For An Old Business

It is an absolute myth that Public Relations (PR) is only effective for the large organizations and it doesn’t work satisfactorily for start-ups and small businesses. People who support this hypothesis in fact are not well versed with the purpose and o… […] Read more