5 Critical Steps of Brand Re-engineering-1

5 Critical Steps of Brand Re-engineering-1

5 Critical Steps of Brand Re-engineering-1

If you are an entrepreneur and your brand is not doing well then don’t think that your concept is not worthwhile, take a work break of 2 to 3 days, invite your marketing team for an outdoor dinner, spend some time together, make fun and finally start a brainstorming session. Fresh minds develop fresh ideas!

Many innovative brands and concepts in the past couldn’t see the light of the day just because of faulty strategies. For their failures, I never blame business ideas, I blame to strategies that were not complementary to those concepts. Unfortunately, among the present generation of marketers, branding is one of most misunderstood business concepts. Usually, for them, its ambit is restricted to Media Presence and Market Presence. And, they calculate the return just on the changing sales figures. The next big mistake they make is imitating the strategies of established and successful brands. Branding is a customised process that can neither be copied, nor it can be replicated.

Now, be relaxed and try to understand the product or service you want to groom into a brand. Because a brand is like a human baby, the marketer starts thinking about its future soon after conceiving an idea. What comes to your mind instantly when you think about your brand? Is it the appearance, attitude, or IQ? Start a friendly discussion with these simple questions and note down the opinions and views of the team members. Remember! Be open and let them speak first.

Step – 1

As you have already finalised a name, you can’t do anything with the name but still there is enough scope to re-launch your brand with a fresh outlook and feel. Explore all the positive aspects associated with the name of your brand, and then keeping in mind its attributes and the demographic profile of your target audience prepare some tailored-fit attires for your brand – i.e., tangible elements of the branding: logo, font size & style, colours used in the logo and website. After a mutual consent get settled for some desirable changes and request the team to work on these changes but don’t make them live till the final makeover. Now, wind up the meeting, it’s the end of session one of brand re-engineering. Save the date for next meeting and motivate the Design and Marketing teams for best results in the meantime.

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How SEO Content Writing Services Can Help You Grow Your Business

 

There is no use of writing a well-researched, original and engaging content if nobody is reading it. An article is meant to be read by people. If it is hidden from the online community’s or readers’ eye, then it is a waste of writers’ ability and time. At this time, search engine optimization, or SEO, appears on the scene. SEO is a boon for writers, which helps their write-up to list on the first few pages of major search engines like Google and Bing, which subsequently leads to more visibility and credibility.

SEO writing is proved as a valuable asset for many companies to get a tremendous boost in traffic as well as sales. Many writers are not acquainted with the value of SEO and those who are familiar with this term might not know how to infuse SEO keywords in their article, and hence their published incredible article only collects dust in the cellars of the internet. To make a strong online presence, experienced online businesses are approaching professional SEO content writing services these days. Because they know only a well-written, specialized search-engine-optimized article from a reliable writing agency will help them to get exposure online and hence build credibility.

 Here are the other advantages of hiring professional content writing services:

 
 
 Get Practical Results in a Faster Amount of Time
 
 A compelling, original content is the most effective way to generate powerful and important backlinks to the website. Getting your article appears on the foremost page of search engines increases its trustworthiness and propels the reader to click it. It is most-likely that the person reading your article might click the backlinks it containing that ultimately increase the traffic your website. Therefore, SEO-article helps businesses to gain positive results quickly.

 Articles Written by the Specialized SEO Writers
Writing an informative and well-written article is a time-intensive task. It is ideal to leave it to professionals who are trained in creating content, which communicates with the clients in their language and holds their attention. Content is the mainstay of every business and outsourcing it assures good results from the onset.

 Keep Your Focus on Other Business Activities
When you outsource SEO services, it minimizes the workload and saves your precious time that you can utilize to engage in other activities that are essential to the core development of the company. It is also important in getting quality content and eliminating several other complexities.

 Save Money on the Recruitment and Training
Outsourcing the SEO services helps in saving the cost involved in hiring and training of the staff. When you internalize SEO content writing, you recruit new employees who are well-versed with SEO based content writing. Once you appoint them, you will need to train them to create the content you are seeking. If you are already unfamiliar with the world of SEO writing, you will have to work harder to investigate the accurate resources and take their writing skills to the level you want.

Saves Time and Helps in Building of Knowledge Culture
A content writing service provider ensures you get high quality services at the best possible rates. Many SEO articles providing agencies offer various plans from where you can opt for the plan that suits you the best and the one which you can afford. Moreover, outsourcing content offering companies keep you updated with the latest developments in the industry and then help you to outshine your competitors.

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How SEO Content Writing Services Can Help You Grow Your Business

 

There is no use of writing a well-researched, original and engaging content if nobody is reading it. An article is meant to be read by people. If it is hidden from the online community’s or readers’ eye, then it is a waste of writers’ ability and time. At this time, search engine optimization, or SEO, appears on the scene. SEO is a boon for writers, which helps their write-up to list on the first few pages of major search engines like Google and Bing, which subsequently leads to more visibility and credibility.

SEO writing is proved as a valuable asset for many companies to get a tremendous boost in traffic as well as sales. Many writers are not acquainted with the value of SEO and those who are familiar with this term might not know how to infuse SEO keywords in their article, and hence their published incredible article only collects dust in the cellars of the internet. To make a strong online presence, experienced online businesses are approaching professional SEO content writing services these days. Because they know only a well-written, specialized search-engine-optimized article from a reliable writing agency will help them to get exposure online and hence build credibility.

 Here are the other advantages of hiring professional content writing services:

 
 
 Get Practical Results in a Faster Amount of Time
 
 A compelling, original content is the most effective way to generate powerful and important backlinks to the website. Getting your article appears on the foremost page of search engines increases its trustworthiness and propels the reader to click it. It is most-likely that the person reading your article might click the backlinks it containing that ultimately increase the traffic your website. Therefore, SEO-article helps businesses to gain positive results quickly.

 Articles Written by the Specialized SEO Writers
Writing an informative and well-written article is a time-intensive task. It is ideal to leave it to professionals who are trained in creating content, which communicates with the clients in their language and holds their attention. Content is the mainstay of every business and outsourcing it assures good results from the onset.

 Keep Your Focus on Other Business Activities
When you outsource SEO services, it minimizes the workload and saves your precious time that you can utilize to engage in other activities that are essential to the core development of the company. It is also important in getting quality content and eliminating several other complexities.

 Save Money on the Recruitment and Training
Outsourcing the SEO services helps in saving the cost involved in hiring and training of the staff. When you internalize SEO content writing, you recruit new employees who are well-versed with SEO based content writing. Once you appoint them, you will need to train them to create the content you are seeking. If you are already unfamiliar with the world of SEO writing, you will have to work harder to investigate the accurate resources and take their writing skills to the level you want.

Saves Time and Helps in Building of Knowledge Culture
A content writing service provider ensures you get high quality services at the best possible rates. Many SEO articles providing agencies offer various plans from where you can opt for the plan that suits you the best and the one which you can afford. Moreover, outsourcing content offering companies keep you updated with the latest developments in the industry and then help you to outshine your competitors.

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Are People Showing Interest In Your Content?

Don’t waste your creativity and create content to get attention and appreciation from the people, especially your target audience. Bombarding your website and blog page with just content doesn’t make any sense unless it multiply your customer and revenue. Plain and flat content can never stimulate a potential customer and to entice your target audience you first to research the market, an in-depth study of the social media and a comprehensive analysis of the competitors market activities and their content. Secondly, you should be able to express your knowledge and understanding in the content and it requires a business acumen and creative mindset.
https://www.theyellowcoincommunication.com/content-writing.html
Wage a Word War
Interactive and interesting content in all of your communication such as website, Facebook page, Twitter post, press releases, articles, blogs, newsletters and profile help you to connect with the audience, make you to recognised in the market and enhance your brand image. Content is the soul of every marketing activities and none other than a smart entrepreneur can understand the significance of content in the present era of communication and information. That’s why Brian Clark wrote in one of his famous tweets “These days, people want to learn before they buy, be educated instead of pitched.” People will know about you once they start taking interest in you and they will take interest in you once they find your content interesting and worth reading.

Mind Your Language
Alike core business activities display your skills and conviction in content creation too. Four basic principles of management- Planning, organising, leading and controlling can be very useful in creating and managing the content. Say what people want to listen and write what they love to read. Use simple, engaging and flowing language, avoid banal a clichés and strike on their mind with some unconventional tactics. Don’t get too much cynical and avoid relying on satires, be friendly, open and agile in all your online and offline communication. Embrace the social media and regularly update your followers with informative news and trends. Comment on the posts shared by others on social media sites, but very sensibly and intelligently and never ignore the queries of people, reciprocate them with prompt replies and solutions.

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