All Courtesy to Public Relations in the Making of 2014
This time the PR was in all new avatar, it was heavily fuelled by internet and digital technology. The amalgamation of traditional media with digital media reinvented the Public Relations and made it more pragmatic and dynamic. The infusion of social media increased the reach of PR to many folds, now people in extreme interior can like the Facebook page of their favourite celebrities at just a click away and a blogger in Arizona can easily upload the content on the Algeria based website for an Indian client.
This is the beginning of a new age of branding and image building where likes, referrals, recommendations and sharing rule over paid advertisements on television and newspapers. PR in 2014 compelled the whole world to recognise its immense potential and the industry is ready to witness a big bang in the years to come. Welcome 2015!