If you are a marketer and offering something to human consumers, then don’t forget to add humane elements in your brand because people are emotional for their possessions. We all know that it is ‘Emotion’ that differentiates a brand from a generic product and connects consumers’ psyche with its attributes. Emotions help to understand consumers’ needs and wants, empower the marketer gut feelings and bring him/her closer to a potential buyer. Yes, gone are those days when we used to talk about target audience, with the advent of social media marketing has been evolved into personification and one need to talk, share and discuss with every individual prospect to build an enduring relationship.
Marketing andPublic Relations (PR)are nothing but the art of developing effective communication between the marketer and target consumers, and these are embedded emotions in a message that provide soul to a communication. That’s why, ‘Content is the King’ is the new age success mantra for businesses producing consumer oriented products or services. Let people allow to listen you, motivate them to reply and inspire them to discuss. Your content should be interesting and friendly enough to talk about, liked and shared. Whether it is a TV commercial, newspaper advertisement, press release or an online blog always connects your brand with the dreams and aspirations of your prospects and let them provide a free space to think and rediscover your offerings.
Humanize your brand and speak up straight from the heart to pursue and delight your customers. A candid tweet or a friendly FB post can do wonders when your customers and prospects notice that your content echoes with their emotions. This approach is not restricted to digital marketing, in fact an intelligent marketer always harmonizes all media types and weaves content on a unique theme, concept and preset story. This is not a time of media shy people, this is a time of media savvy people, and those who are successful to build relations with their target audience are the real champions of marketing and PR.
Now, it’s time to breed ideas! Keep calm and study your market, especially the people whom you are going to allure and convince with your thoughtful taglines, mindful messages, awesome ads and beautiful blogs, all charged and loaded with genuine emotions. People want to get familiar with the brands they are using and they love to discuss in physical as well as virtual social circles. BELIEVE IT! You can blow out your competitors once you befriend with your customers.