Public Relations has changed dramatically after the birth of the internet or more precisely the advent of social media. A PR without covering the social media channels like Facebook, Twitter, LinkedIn and YouTube are considered useless in the recent time where people spent their most of leisure time in searching the things of their interest on the internet. The cumulative population of social media channels is much more than the total world population. From students to academicians and entrepreneurs to housewives all love to hang out in the digital world and exploring growth opportunities by interacting with the people across the globe. Hence, PR plays a vital role in both online and offline branding and promotional activities.
Getting the right coverage in the media is a difficult task, but PR people know very well that how to project a product or a person and pitch the media. A business quote to a by-line article and blog to interview they can add the client’s name or services in multiple ways. The size of the organisation and age of a person doesn’t bottleneck the PR activities. Things required in this context are clear vision and objectives, right strategies, relationship with the media and the right choice in finalising the PR agency
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