Businesses Should Adopt PR to Adapt Changes and Adept Branding
People assess an individual’s worth with appearance, apparels, apartment, automobile not with account or unseen wealth that is accumulating in the bank or equity market. Same applies to businesses, branding attracts target audience more than the balance sheet of a company, that’s why smart businesses never overlook Public Relations (PR) in today’s highly competitive world for effective branding and image building. In fact, PR is even more crucial for the enterprises than fund raising in the current scenario.
Recently, at ASEAN PR Excellence in Kuala Lumpur, Dr. Salleh Said Keruak, Minister of Communications and Multimedia – Malaysia throws light on the importance of PR in the following words, “Public Relations today have more dynamic roles in shaping reputation and a catalyst for sustainability. Depending on their priority and creativity, PR professionals will choose certain methods and tools to fulfil their duties. Some tend to be most adept at using the media and PR to achieve their objectives, others may use campaigns.”
Businesses Want to Insure Sustainable Growth Must Adopt PR On Urgent Basis
Smart entrepreneurs and businesses hire PR agencies just not for promotion and marketing. PR for them is an investment which not only enhances brand image, but also creates massive business opportunities. Here, I will once again say that ‘Public Relations is a big need for today’s businesses, and it is the most effective way to leverage name, image and reputation of a brand.
Adapt Changing PR
Public Relations is no more restricted to coverage in the print media, it has experienced a paradigm shift after the advent of Digital Media. PR has changed dramatically after the birth of the internet or more precisely the advent of social media. A PR without Facebook, Twitter, LinkedIn and YouTube is considered useless in recent times. Therefore, equal focus should be given on traditional as well as digital media channels.
PR for Adept Branding
PR not only makes brand, but it also protects, saves and prevents a brand from various kinds of threats. Whether it is a communication failure or image crisis, PR saves a brand in all types of market contingencies. It connects marketers with the potential customers via effective use of integrated media and well planned branding strategies.