Right Digital Marketing Tactics for Expected Results
Instead of paid promotion on Google and Facebook, businesses should prefer e-mail promotion. E-mailers and newsletters induce target audience to explore information, if the content is good and interactive then the reader will definitely read the whole story. He/she can also forward these e-mailers to friends and relatives. In fact e-mail marketing is the most cost effective way to communicate with the existing customers and prospects, it is embraced by majority of serious entrepreneurs in trade as well as in services.
In addition to e-mailers, videos on YouTube and other social media sites is another interesting way to communicate with the target audience. Through videos one can easily define a concept and narrate a process and it also add authenticity to one’s claims and promises. These days people love to use smart phones and tablets and all these modern gadgets gives better experience with videos and interactive content.
To increase the traffic on your website and likes on social media sites, there is nothing more engaging than contests on Facebook and other sites. Contest ignite the curiosity of visitors and enhance their temptation to win exciting prizes. Many life-style and jewellery brands are running exciting contests on social media sites and are gaining popularity as well as business. Therefore, it is advisable to business people to cleverly craft digital marketing strategies in order to attain maximum returns from different tools and elements of social media.