Relations between PR and media reap better benefits for brands

Relations between PR and media reap better benefits for brands

Not capital, relations save a brand in crisis. No doubt, advertisements bring returns to businesses in a relatively shorter duration, but they often fail the litmus test, i.e., crisis. As only a real friend helps one in the rainy day, it is the PR that saves a brand in crisis. It is a universal truth that money can never be more precious than relations because where money stops buying things, relations start gaining returns. Now, one can easily understand why the super genius businessman, Bill Gates says, “If I was down to my last dollar, I’d spend it on public […] Read more

Does Empathetic marketing worth all your time and resources?

There are times when even the largest brands are left all muddled up with the unpredictable behavior of the consumers. This can be understood with a simple short story of a business brand. A company dedicatedly runs the various ad campaigns to generate the huge traffic on its website. It hoped that every 4 out of 10 people would, at least, get converted into a customer. He spent a million dollars on it, but gets only a few thousand dollars business! What do you think about it? Do you think spending a million dollars on the expensive ad campaigns is […] Read more

Need of Integrated PR in the Digital Age

Public Relations is no more restricted to coverage in the print media, it has experienced a paradigm shift after the advent of Digital Media.According to ‘The South Africa PR Landscape 2014 report’, Public Relations (PR) is facing tough challenges in t… […] Read more