Social Media Marketing and Start-Ups | Part 2

Social Media Marketingand Start-Ups | Part 2 Previously we spoke about how social media can give an equal footing to both startups and gigantic organizations. However, initially investing in paying social media consultants and agencies might be t… […] Read more

5 Reasons to Hire a Digital Marketing Agencies

In today’s time with the help of technologies, we are becoming more and more advanced. Digital marketing agencies mean marketing of products or services using the internet. They have a team of graphic designers, Web developers, creative, specialises in digital advertising, analystsand account executives. Companies use these agencies because they have low cost. Digital marketing agencies are very different from any traditional advertising agency because the processes take place in real time. It’s crazy, dynamic and at the same time innovative! Here are the 5 reasons:


a)     Going Social: Digital marketing agencies know well the techniques to attract more and more target audience. They know what to post, when to post, where to post. They know which social media would be best for their client.


b)    Agencies have more time:  In-house companies don’t have much time to spend on digital works. Agencies have more time to spend on your plan. As a result, they are able to deliver the best results in a short period of time.  


c)      Strategies: Marketing agencies opt various strategies for their clients. They need to update their strategies to enhance client’s reputation by posting various posts. They know well, which strategy should be used in which plan. A good strategy will distinguish between failure and success.


d)    Brand Identification: They are well aware of different guidelines that need to be followed before opting any kind of strategy. They know the customer behaviour towards the company and might even have experience with client’s competitors. Social Media Services


e)     Experience: Hiring someone new for digital marketing will take a lot of time and will be an expensive one, but if we hire a digital agency they have experienced team workers. They know better where to begin and how to succeed. Experienced team workers would give better results than an in-house company

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Impact of Social Media on the Business World

The influence of social media is bursting into our lives, both personally and professionally. The internet is whirling at a very fast pace. YouTube, Facebook, Twitter, and LinkedIn, all the social portals help individuals to interact with global businesses and communities. Social Media is a platform where people create, maintain and share information and ideas. The impact of social media in the business world is increasing rapidly. It helps in promoting the vision, values and culture of an organization in addition to the promotion of its products and services. There are a few guidelines which shall help to enhance the credibility of your business through social media.
Concoct a great content marketing
Create a great content, including appealing pictures and videos. Share your content across social media platforms. Build an appreciative and intuitive content that people would like to read.
Be accessible and approachable
Many businesses create a one-way social media platform where they do not revert to their audiences. An effective platform is that where you engage in conversations and clarifies the doubts of your consumers.
Authenticity is rewarding
Be very authentic regarding your products and services. Deliver the unfeigned and genuine information to your consumers, then only they will be able to maintain trust. Authenticity will build your reputation and thereby you will have a supporting community. Digital Marketing
Develop consistency among all your profiles
Do not update your profiles haphazardly rather be very consistent in customising your profiles. Make them similar and consistent as your audience would be checking all your profiles.
A brand’s identity should be clear and concise. Its narrative should define its ideals and values. With the advancement of social media, brands get easily acquainted with people’s hobbies, shopping preferences, travelling hubs, so on and so forth. Social media marketing offers brands a great platform to connect with their consumers and helps in enhancing the growth of business.

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How to Boost Your Business through Social Media

Everyone might have heard the importance of social media for engaging customers, building brand awareness, strengthening online presence and driving revenue growth. Obviously, there is nothing better than social media that explicitly tells about customers’ exact needs and interests. It will not be an overstatement if we say it as a panacea for all businesses. However, social media marketing is all but worthless if it is not done right. Therefore, there is a need to understand how to leverage Twitter, Instagram, LinkedIn, Pinterest, Facebook, YouTube, and other social media platforms to effortlessly prospect for more clients.
Keep a few points in mind while running your social media campaign for positioning yourself as an expert in your domain:
http://theyellowcoincommunication.com/service/digital-marketing/
Know About Your Audience
Social media is all about content and marketing. Posting properly designed content promotes people to share. But to know what type of content is desirable and will be shared by the target audience, you can ask relevant questions to them about their needs and wants. It will help you learn more about your audience and then tailoring your market efforts toward them. Sharing quality content through social media is not only helpful to retain existing customers but also helps to find a whole new world of potential customers. 
Build Brand Image
Social media is an integral tool to increase your online presence and build the brand image. Among the millions of posts appearing on social media every day, there are a few that engage users. Therefore, it is advisable to use visual content that is eye catching and wonderfully illustrates the products and services you offer. Don’t forget to add your logo while posting high quality visual content. Also, regular posting and interacting with users help to create the brand image you want on the web. If you consistently share great content, your branding efforts are bound to pay off in the long-run.
Social Media Campaigns
Several businesses take help of social media paid campaigns to gain visibility and successfully generate leads. In an age of diminishing organic reach, paid advertisements have proven to be fruitful for building brand on social networking sites. Paid advertisements do not cost a lot and put your content in front of a broader audience in a very short period of time. 
Keep an Eye on Your Competitors
With the prevalence of social media, it has become easy to track competitors and know what they are doing. It helps to monitor how they are interacting and connecting with customers to promote their businesses. Moreover, you can know about the strategies they follow and the content they post to engage their customers. Also, it will assist you to find what content is getting the best responses from their followers. 
Improve Search Engine Optimization
These days search engines are smarter than ever before. The best thing is that most of the search engines take social media signals into account while displaying the search results. Therefore, one cannot overlook the social context in one’s entire SEO strategy. Creating and posting engaging content on your active social media platforms have a positive impact on search engine rankings. In fact, having massive numbers of active followers or connections on social mediaplatforms is another valuable way to improve your search rankings.

[…] Read more

How to Boost Your Business through Social Media

Everyone might have heard the importance of social media for engaging customers, building brand awareness, strengthening online presence and driving revenue growth. Obviously, there is nothing better than social media that explicitly tells about customers’ exact needs and interests. It will not be an overstatement if we say it as a panacea for all businesses. However, social media marketing is all but worthless if it is not done right. Therefore, there is a need to understand how to leverage Twitter, Instagram, LinkedIn, Pinterest, Facebook, YouTube, and other social media platforms to effortlessly prospect for more clients.
Keep a few points in mind while running your social media campaign for positioning yourself as an expert in your domain:
http://theyellowcoincommunication.com/service/digital-marketing/
Know About Your Audience
Social media is all about content and marketing. Posting properly designed content promotes people to share. But to know what type of content is desirable and will be shared by the target audience, you can ask relevant questions to them about their needs and wants. It will help you learn more about your audience and then tailoring your market efforts toward them. Sharing quality content through social media is not only helpful to retain existing customers but also helps to find a whole new world of potential customers. 
Build Brand Image
Social media is an integral tool to increase your online presence and build the brand image. Among the millions of posts appearing on social media every day, there are a few that engage users. Therefore, it is advisable to use visual content that is eye catching and wonderfully illustrates the products and services you offer. Don’t forget to add your logo while posting high quality visual content. Also, regular posting and interacting with users help to create the brand image you want on the web. If you consistently share great content, your branding efforts are bound to pay off in the long-run.
Social Media Campaigns
Several businesses take help of social media paid campaigns to gain visibility and successfully generate leads. In an age of diminishing organic reach, paid advertisements have proven to be fruitful for building brand on social networking sites. Paid advertisements do not cost a lot and put your content in front of a broader audience in a very short period of time. 
Keep an Eye on Your Competitors
With the prevalence of social media, it has become easy to track competitors and know what they are doing. It helps to monitor how they are interacting and connecting with customers to promote their businesses. Moreover, you can know about the strategies they follow and the content they post to engage their customers. Also, it will assist you to find what content is getting the best responses from their followers. 
Improve Search Engine Optimization
These days search engines are smarter than ever before. The best thing is that most of the search engines take social media signals into account while displaying the search results. Therefore, one cannot overlook the social context in one’s entire SEO strategy. Creating and posting engaging content on your active social media platforms have a positive impact on search engine rankings. In fact, having massive numbers of active followers or connections on social mediaplatforms is another valuable way to improve your search rankings.

[…] Read more

Content Influences Social Media Marketing


With rapid socio-economic developments and innovative technology business in India has transformed itself across all the industries. Whether a small independent store owner or a large entrepreneur all are going through a drastic change. Most of the industries are flourishing in present times, be it health & fitness, FMCG, retail, telecommunication, beauty, food, biotechnology or F&B.
http://theyellowcoincommunication.com/service/smo-services/
The advent of M-commerce, smart phone users are using mobile apps for buying, purchasing or selling. It has taken a big leap over E-commerce format. Quick shipping, easy Wi-Fi connections and the numerous mobile apps available in the web world make it easy to burgeon. Using online tools and technology, businesses are expanding their reach even in the remote areas with the help of franchises and business associates. This is the easiest way to create a dynamic eco-system for the entrepreneurs, clients, stakeholders, franchises, associates and others, directly or indirectly involved with a business.
Businesses in full swing are incorporating mobile into all areas of their digital promotion. For mobile website users they have come up with an entirely approachable website, mobile ads, and content.Brands, now understand the importance of social media and advertising. It will sharply increase the social media ad spend. Businesses must generate social media marketing strategies as per audience’s mobile lifestyle and putting additional importance on video and visual content that’s straightforwardly consumed via mobile.
SEO used to be a race between Google and search marketers. Now, they will be coming up with some new techniques to position them on a higher rank. Perpetually, content marketing has the market greater than ever in India.Content Marketing has been described by several as the “amalgamation of SEO and SMO” which is somewhat accurate. SEO and content marketingwill prolong as two separate but entwined disciplines that rely on each other for success. Content is the chief influencer of social media marketing. Businesses that don’t invest in a rock-hard content strategy will discover that their SEO campaigns are ineffective, at best, and damaging to their search visibility, at worst.  
As marketers go on with the profit of their content strategy, capital beforehand was kept for search engines; pay per click, SEO and social media will also be re-allocated to content marketing efforts. The major difficulty for them would be standing out amidst attention seeking content, case studies, video content, research-intensive content, and others give businesses an advantage over their competitors. Trends could keep varying with transient time, so, plunge into the change and move with it.

[…] Read more

Content Influences Social Media Marketing


With rapid socio-economic developments and innovative technology business in India has transformed itself across all the industries. Whether a small independent store owner or a large entrepreneur all are going through a drastic change. Most of the industries are flourishing in present times, be it health & fitness, FMCG, retail, telecommunication, beauty, food, biotechnology or F&B.
http://theyellowcoincommunication.com/service/smo-services/
The advent of M-commerce, smart phone users are using mobile apps for buying, purchasing or selling. It has taken a big leap over E-commerce format. Quick shipping, easy Wi-Fi connections and the numerous mobile apps available in the web world make it easy to burgeon. Using online tools and technology, businesses are expanding their reach even in the remote areas with the help of franchises and business associates. This is the easiest way to create a dynamic eco-system for the entrepreneurs, clients, stakeholders, franchises, associates and others, directly or indirectly involved with a business.
Businesses in full swing are incorporating mobile into all areas of their digital promotion. For mobile website users they have come up with an entirely approachable website, mobile ads, and content.Brands, now understand the importance of social media and advertising. It will sharply increase the social media ad spend. Businesses must generate social media marketing strategies as per audience’s mobile lifestyle and putting additional importance on video and visual content that’s straightforwardly consumed via mobile.
SEO used to be a race between Google and search marketers. Now, they will be coming up with some new techniques to position them on a higher rank. Perpetually, content marketing has the market greater than ever in India.Content Marketing has been described by several as the “amalgamation of SEO and SMO” which is somewhat accurate. SEO and content marketingwill prolong as two separate but entwined disciplines that rely on each other for success. Content is the chief influencer of social media marketing. Businesses that don’t invest in a rock-hard content strategy will discover that their SEO campaigns are ineffective, at best, and damaging to their search visibility, at worst.  
As marketers go on with the profit of their content strategy, capital beforehand was kept for search engines; pay per click, SEO and social media will also be re-allocated to content marketing efforts. The major difficulty for them would be standing out amidst attention seeking content, case studies, video content, research-intensive content, and others give businesses an advantage over their competitors. Trends could keep varying with transient time, so, plunge into the change and move with it.

[…] Read more