What SEO is all about?

Have you ever thought when you enter a search query in your search engine, why some websites are on the top and others come later on? What is the process of ranking the websites? It is all because of a powerful web marketing technique called Search Engine Optimization or SEO as it is widely known. SEO helps the search engine to find your site and rank it higher than millions of other sites in response to a search query.

You need to understand one simple fact: Most of the people don’t scroll past the first three or four websites related to their queries. At maximum, they can search a page or two but not more than that. That is why SEO services are referred as king-maker in the startup ecosystem. A startup that nail SEO win, and those disregarding it lose.

Search Engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they’ve determined are the most relevant.

1.      Crawling and Indexing: The search engines automated robots called crawlers or spiders go through the Web to see what is there. They use the links as a path to reach the site. Once the engines find these pages, they decipher the code from them and store selected pieces in massive databases, to be recalled later when needed for a search query.

2.      Providing answers: When a person performs an online search, the search engine scours its billions of documents and does two things: first, it returns only those results that are relevant or useful to the query; second, it ranks those results according to the popularity of the websites serving the information.

Keep in mind great content is the only thing that is going to help you earn useful and credible links. Links, links and links are the only things that matter in the SEO services. More the number of links more are the chance of getting noticed and earning popularity. It is both relevance and popularity that the process of SEO is meant to influence. 



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Social Media Marketing and Start-Ups | Part 2

Social Media Marketingand Start-Ups | Part 2 Previously we spoke about how social media can give an equal footing to both startups and gigantic organizations. However, initially investing in paying social media consultants and agencies might be t… […] Read more

Social Media Marketing and Start-Ups [Part – 1]

Social Media is a great tool for starting any given marketing activity both for veteran organizations and completely new start-ups. While big organizations do not have great financial constraints to enter any given marketing platform, Social Media is a powerful tool to give startups a chance to advertise their products on an equal footing with the big fishes out there due to its cost effectiveness.

Social media marketing - the yellow coin communication.vom

However, just a mere presence on social media is never enough to drive results. To have a real chance of competing with the big brands, start-ups need to have a calculated plan to carefully enter the market – which is the social space, then penetrating these markets – meaning building an identity on different platforms, and finally promoting their products. So, Social Media is to be used judiciously and strategically to produce desired results. Crafting a real Social Media Marketing Plan is not a cup of tea, but that doesn’t make it rocket science either. Consider the following tips to frame your own strategy without having to pay for an expert.
Creating Strong Social Profiles
A strong, detailed and complete profile is the first step towards a good Marketing program. A profile picture with an aptly fitting logo and branded cover pages must be added to all your social media accounts considering the requirements of the platform used. Always match the dimensions according to the platform. Add your company website to your profiles in the description box. And do not start promoting the page unless you have posted at least 10 interesting updates that resonate with your brand and make people interested in it.
Curate Quality Content
Research and create exciting forms of content that would sell. However, a rule to remember while you create content is to make content that sells, and always keep away from making a sales elevator pitch. You need to talk about things that interest people and not talk about your offerings. For example a Tour Operator might talk about the different winter sports that take place in his city and a shoes manufacturer may talk about the history of shoe making. You may also opt to write something that is completely different from your offering as long as you are hitting the right audience and making them like your content. By content we do not only mean written content. Content can take various shapes and forms, like it being a video, a melody, an image, a photo or an info-graphic. All of this is content and if you get the right content half your task is accomplished.
The Blog Shall Continue … 

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5 Reasons to Hire a Digital Marketing Agencies

In today’s time with the help of technologies, we are becoming more and more advanced. Digital marketing agencies mean marketing of products or services using the internet. They have a team of graphic designers, Web developers, creative, specialises in digital advertising, analystsand account executives. Companies use these agencies because they have low cost. Digital marketing agencies are very different from any traditional advertising agency because the processes take place in real time. It’s crazy, dynamic and at the same time innovative! Here are the 5 reasons:


a)     Going Social: Digital marketing agencies know well the techniques to attract more and more target audience. They know what to post, when to post, where to post. They know which social media would be best for their client.


b)    Agencies have more time:  In-house companies don’t have much time to spend on digital works. Agencies have more time to spend on your plan. As a result, they are able to deliver the best results in a short period of time.  


c)      Strategies: Marketing agencies opt various strategies for their clients. They need to update their strategies to enhance client’s reputation by posting various posts. They know well, which strategy should be used in which plan. A good strategy will distinguish between failure and success.


d)    Brand Identification: They are well aware of different guidelines that need to be followed before opting any kind of strategy. They know the customer behaviour towards the company and might even have experience with client’s competitors. Social Media Services


e)     Experience: Hiring someone new for digital marketing will take a lot of time and will be an expensive one, but if we hire a digital agency they have experienced team workers. They know better where to begin and how to succeed. Experienced team workers would give better results than an in-house company

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Impact of Social Media on the Business World

The influence of social media is bursting into our lives, both personally and professionally. The internet is whirling at a very fast pace. YouTube, Facebook, Twitter, and LinkedIn, all the social portals help individuals to interact with global businesses and communities. Social Media is a platform where people create, maintain and share information and ideas. The impact of social media in the business world is increasing rapidly. It helps in promoting the vision, values and culture of an organization in addition to the promotion of its products and services. There are a few guidelines which shall help to enhance the credibility of your business through social media.
Concoct a great content marketing
Create a great content, including appealing pictures and videos. Share your content across social media platforms. Build an appreciative and intuitive content that people would like to read.
Be accessible and approachable
Many businesses create a one-way social media platform where they do not revert to their audiences. An effective platform is that where you engage in conversations and clarifies the doubts of your consumers.
Authenticity is rewarding
Be very authentic regarding your products and services. Deliver the unfeigned and genuine information to your consumers, then only they will be able to maintain trust. Authenticity will build your reputation and thereby you will have a supporting community. Digital Marketing
Develop consistency among all your profiles
Do not update your profiles haphazardly rather be very consistent in customising your profiles. Make them similar and consistent as your audience would be checking all your profiles.
A brand’s identity should be clear and concise. Its narrative should define its ideals and values. With the advancement of social media, brands get easily acquainted with people’s hobbies, shopping preferences, travelling hubs, so on and so forth. Social media marketing offers brands a great platform to connect with their consumers and helps in enhancing the growth of business.

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Adopt Changes to Stay Ahead in Business

“Resistance to change is often just a lack of clarity. Ambiguity is the enemy of change,” says Dan Heath, co-author of Switch: How to Change Things When Change is Hard. With rapid socio-economic and innovative technology business in India has transformed itself across all the industries. Whether the small independent store owner or a large entrepreneur all are going through a drastic change. Most of the industries are flourishing in present times, be it health & fitness, FMCG, retail, telecommunication, beauty, food, bio technology or F & B.
Some of the Indian web portals such as www.indiaonline.in are offering numerous services like local search engine, free business listings & website creation, city guide, daily news & updates, classified ads, raise your voice platform, citizen journalist, online obituaries & tributes, local events, divine, entertainment and much more. A tourist or a resident shopping in Agra or any other city can get a list of all the vendors available for that particular product. With the advent of M-commerce, smart phone users are using mobile apps for buying and selling activities. Easy Wi-Fi connections and the numerous mobile apps available in the web world make it easy to burgeon. Using online tools and technology, businesses are expanding their reach even in the remote areas with the help of franchises and business associates. This is the easiest way to create a dynamic eco-system for the entrepreneurs, clients, stakeholders, franchises, associates and others, directly or indirectly involved with a business.

Businesses in full swing are incorporating mobile into all areas of their digital promotion. For mobile website users they have come up with an entirely approachable website, mobile ads, and content. Brands, now understand the importance of social media and advertising. It will sharply increase the social media ad spend. Business must generate abbreviation that’s without difficulty legible on mobile devices, accepting their audience’s mobile lifestyle and putting additional importance on video and visual content that’s straightforwardly consumed via mobile.

Perpetually, content marketing has the market greater than ever in India. Search Engine Optimization (SEO) and content marketing will prolong as two separate yet entwined disciplines that rely on each other for success. It wouldn’t be wrong to say that content marketing is now the chief influencer of search visibility. Businesses that don’t invest in a rock-hard content strategy will discover that their SEO campaigns are ineffective and damaging their search visibility. 

As marketers go on with the profit of their content strategy. Case studies, video content, research-intensive content, and others give businesses an advantage over their competitors. Businesses in full swing are incorporating mobile into all areas of their digital promotion. For mobile website users they have come up with an entirely approachable website, mobile ads, and content. Brands, now understand the importance of social media and advertising. It will sharply increase the social media ad spend. Business must generate abbreviation that’s without difficulty legible on mobile devices, accepting their audience’s mobile lifestyle and putting additional importance on video and visual content that’s straightforwardly consumed via mobile.

Trends could keep varying with transient time, but till the time if you don’t drive business, you will be driven out. So, plunge into the change and move with it.

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